Marketing Manager - Lifecycle (Margin Trading)

Building the Future of Crypto. Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space. As the Marketing Manager - Lifecycle focused on Margin trading at Kraken you’ll need to be a highly-motivated, data-driven lifecycle marketer ready to own the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process.

Reporting to the Director, Lifecycle Marketing, the candidate will be a key member of the Growth Marketing team and will work closely with numerous stakeholders across the company including regional operations, marketing technology, product, data analytics, and CRM ops. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredibly visible role in the organization.

The opportunity:

• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behaviour and outcomes, and other actions that improve client quality and loyalty.
• Help shape the formation of the lifecycle strategy for Margin trading products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle.
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and with the wider business to drive incremental value.
• Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos.

Skills you should HODL:

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
• A proven understanding of how to lifecycle marketing results in a predominantly B2C or B2B setting, with experience working within crypto as a big plus.
• Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
• Strong copywriting skills to support the building of individual campaigns.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Nice to haves:

• Crypto/fintech experience.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you’re passionate or knowledgeable about crypto! As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.