At a Glance
- Tasks: Lead product strategy for engagement and loyalty in the exciting world of crypto.
- Company: Join Kraken, a trusted leader in the crypto space with a global reach.
- Benefits: Competitive salary, flexible work options, and a vibrant team culture.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Shape the future of finance while driving user engagement and retention.
- Qualifications: 5+ years in product management, especially in engagement and retention.
The predicted salary is between 63000 - 77000 £ per year.
Building the Future of Open Finance. Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken products—on both mobile and web.
The opportunity:
- Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.
- Own key product metrics such as retention rate, session frequency, and LTV.
- Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement.
- Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design.
- Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions.
- Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights.
- Design and refine client segmentation frameworks to personalize the experience and optimize journeys.
- Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives.
What you bring:
- 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
- Strong analytical skills with a proven ability to use data to drive decision-making.
- Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology.
- A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features.
- Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers.
- Deep empathy for users combined with a strong business sense.
- Strong communication and stakeholder management skills; you can influence at multiple levels of the organization.
- Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Our commitment: Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Sr Product Manager - LTV and Retention in London employer: Kraken
At Kraken, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to innovate and excel. As a Senior AI Safety Engineer, you will not only contribute to cutting-edge projects but also benefit from extensive growth opportunities and mentorship within a collaborative environment. Located in a vibrant tech hub, our team enjoys a flexible work-life balance and access to industry-leading resources, making Kraken an exceptional place to advance your career in AI safety.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Product Manager - LTV and Retention in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Kraken!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Kraken would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Kraken through your school's career services!
We think you need these skills to ace Sr Product Manager - LTV and Retention in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Sr Product Manager - LTV and Retention, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Sr Product Manager - LTV and Retention position at Kraken. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Kraken
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
