Sr Brand Designer - Krak in London

Building the Future of Open Finance. Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team Krak brings the Kraken mission into everyday life as a money app that empowers people to earn, send, and spend instantaneously, with ease. Offering competitive yield on balances, transfers to 160+ countries, and instant payments to friends and family.

This role sits at the centre of that. You're the standard-setter and creative spark, the person behind the brand, the marketing assets and the campaigns that define what Krak looks and feels like, pushing the craft and consistency of every piece higher.

The opportunity

• Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
• Make sure Krak looks and feels like Krak everywhere: the website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.
• Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.
• Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.
• Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.
• Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.
• Build scalable design systems: Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.
• Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.
• Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale, whilst keeping quality high as volume increases.
• Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made, not an experiment on the side.

What you bring

• 5+ years of Brand Design experience with time spent in a fast-paced fintech, or in world-class design agencies working on fintech products.
• Demonstrable ability to work across a variety of teams on a multitude of projects in a high-performance environment.
• An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity.
• Excellence in typography, color, layout, and composition.
• Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts.
• Ability to work independently, drive multiple projects at a time, and iterate quickly.
• Desire to thrive within a fast-paced, emerging industry with a variety of design challenges.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.