At a Glance
- Tasks: Lead go-to-market strategies and drive product adoption in the energy sector.
- Company: Join a tech company transforming the energy industry for a sustainable future.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and creativity.
- Why this job: Make a real impact on sustainability while shaping innovative energy solutions.
- Qualifications: Experience in B2B SaaS marketing, especially in energy or climate sectors.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
About the Role
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management. In this role, you’ll own and execute the go‑to‑market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts. Working cross‑functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high‑impact, hands‑on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Key Responsibilities
- Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in‑depth research and competitive analysis to guide differentiation and positioning.
- Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
- Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
- Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
Qualifications
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport.
- Excellent analytical and problem‑solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
- Even better if you have international experience or knowledge of other languages in addition to English.
We are prioritising candidates based in London so they can come to the office at least three days a week.
Senior Product Marketing Manager in London employer: Kraken
At Kraken, we are committed to fostering a dynamic and inclusive work environment where innovation thrives. As a Senior Product Marketing Manager, you will be part of a forward-thinking team dedicated to transforming the energy sector through cutting-edge technology. With opportunities for professional growth, a collaborative culture, and a focus on sustainability, Kraken is an exceptional employer for those looking to make a meaningful impact in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the energy sector, especially those who work at Kraken or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your storytelling skills! Prepare a few examples of how you've successfully marketed products in the past. Tailor these stories to highlight your understanding of the energy space and how you can drive product adoption.
✨Tip Number 3
Be ready to discuss your go-to-market strategies! Think about how you would approach launching a product at Kraken. This shows you're not just a thinker but also someone who can execute effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our mission to create a sustainable future.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the company. Dive into our mission at Kraken and think about how your experience aligns with our goals in the energy sector. This will help you tailor your application to show us why you're the perfect fit!
Craft a Compelling Story:We love a good story! Use your application to showcase your journey in product marketing. Highlight specific achievements and how they relate to the responsibilities of the Senior Product Marketing Manager role. Make it engaging and memorable!
Be Clear and Concise:While we appreciate creativity, clarity is key. Keep your application straightforward and to the point. Use bullet points for easy reading and ensure your key skills and experiences shine through without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Kraken!
How to prepare for a job interview at Kraken
✨Know Your Product Inside Out
Before the interview, dive deep into Kraken's products, especially the Kraken Customer Management solution. Understand its features, benefits, and how it stands out in the market. This knowledge will help you articulate your thoughts on the go-to-market strategy and demonstrate your passion for the role.
✨Master the Buyer Personas
Familiarise yourself with the core buyer personas relevant to the position. Think about their pain points and how Kraken's solutions can address them. Prepare examples of how you've tailored messaging in the past to resonate with similar audiences, showcasing your storytelling skills.
✨Showcase Your Analytical Skills
Be ready to discuss your experience with market research and competitive analysis. Bring examples of how you've used data to inform product positioning or marketing strategies. This will highlight your analytical prowess and ability to drive insights that align with Kraken's mission.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Sales, and Customer Success teams, think of examples where you've successfully collaborated across departments. Highlight your communication and project management skills, as these will be crucial in driving product adoption and achieving business objectives.
