At a Glance
- Tasks: Lead sales strategies to transform the energy sector with innovative AI solutions.
- Company: Join Kraken, a pioneering tech company reshaping the future of energy.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Other info: Dynamic team culture that values diverse perspectives and fosters collaboration.
- Why this job: Make a real impact on global energy transformation while advancing your career.
- Qualifications: 5+ years in strategic sales with a focus on high-value SaaS solutions.
The predicted salary is between 85500 - 104500 £ per year.
Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy.
We create the technology that redefines utilities and unlocks a new energy system of the future.
By optimising renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience, our operating system is transforming the industry worldwide.
It’s an incredibly exciting time to work in energy.
Join us on our mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone.
Where you'll fit in
We need a commercially sharp sales leader who can take ownership of growing Kraken’s Agentic Customer Service business globally.
Someone who can decide where we focus, lead the team, shape our biggest deals and make sure growth translates into profitable, contracted revenue.
They would lead both the Principal Engagement Managers and any future sales hires, setting the direction across winning initial deployments and expanding clients into broader adoption.
They need to see the whole business while staying close enough to the detail to intervene where it matters.
- What you’ll own
- C-Suite Value Selling
- Lead strategic conversations with senior stakeholders, reframing AI from “interesting technology” to tangible business outcomes (e. g. reducing Cost-to-Serve, increasing NPS, driving operational efficiency).
- Build and shape 3-year transformation roadmaps with customers.
- Present confidently in a variety of settings—from executive boardrooms to large-scale events.
- Account Expansion & Strategy
- Own and execute upsell and cross-sell strategy across Kraken’s existing client base.
- Identify high-potential opportunities and build targeted expansion plans; this role requires proactive account analysis, not reactive selling.
- Navigate complex stakeholder environments and lead multi-million dollar commercial negotiations.
- Own a defined revenue target (quota) tied to AI product expansion within existing accounts
- Personally responsible for closing deals and delivering booked ARR
- Accountable for forecast accuracy and revenue delivery
- Own AI commercial outcomes within a defined portfolio of existing enterprise accounts
- Lead all commercial activity related to AI expansion within those accounts
- Lead late-stage deal cycles including commercial structuring, pricing, and contract negotiation
- Take full ownership of pricing strategy within deals and ensure value capture
- Internal Influence & Collaboration
- Partner closely with Customer and Account teams to align on account strategy and gain access to key stakeholders.
- Coordinate with internal teams to progress specific commercial opportunities.
- Train and enable broader commercial teams to identify and progress AI opportunities.
- AI Evangelism & Technical Translation
- Clearly articulate the value of Generative AI, LLMs, and automation in a way that is credible, practical, and outcome-driven.
- Handle early-stage technical and commercial objections independently, working alongside technical specialists where needed.
- Act as the voice of the customer—feeding insights back into Product to shape our AI roadmap.
- Global Engagement
Travel to client sites and Kraken hubs across Europe, APAC, and the Americas to lead workshops, strategy sessions, and executive engagements
What you’ll bring to the party
- A strategic seller who thrives in high-stakes, consultative sales environments.
- Equally comfortable influencing internally and externally to unlock opportunities.
- Commercially sharp, highly adaptable, and able to “read the room” across a variety of stakeholders and contexts.
- A compelling communicator who can confidently position and sell in any setting—from informal conversations to keynote presentations.
- 5+ years in Enterprise Account Management, Strategic Sales, or Account Expansion roles.
- Proven experience selling high-value Saa S solutions (ideally within CX, Contact Centre technology, or AI/Automation).
- Strong track record of navigating complex stakeholder landscapes and closing large, multi-million dollar deals.
- Experience with value-based selling and building long-term, “win-win” client relationships.
- Comfortable operating in a fast-evolving product environment and adapting messaging accordingly.
- Highly proactive and able to independently identify opportunities and build a pipeline within an existing client base.
Bonus points
- Experience selling Generative AI solutions, particularly within regulated industries.
- Familiarity with platforms such as Salesforce or Oracle.
- Background in the Energy or Utilities sector.
- Understanding of practical challenges in LLM implementation.
Are you ready for a career with us?
We want to ensure you have the right tools and environment to unleash your potential.
If you have any accommodation requests, please contact us at
We’ll do our best to tailor the experience to your needs so you can feel comfortable, confident and be at your best!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements.
Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we’re looking for!
At Kraken, we're creating a team of genuine, honest, empathetic people.
Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success.
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute.
We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Please note that, in line with our current recruitment policy, we are unable to offer visa sponsorship for this position; applicants must have the right to work in the country that they're applying to, at the time of application.
Sales Manager, AI in London employer: Kraken
At Kraken, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to innovate and excel. As a Senior AI Safety Engineer, you will not only contribute to cutting-edge projects but also benefit from extensive growth opportunities and mentorship within a collaborative environment. Located in a vibrant tech hub, our team enjoys a flexible work-life balance and access to industry-leading resources, making Kraken an exceptional place to advance your career in AI safety.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager, AI in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager, AI at Kraken, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Kraken. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager, AI. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager, AI in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Kraken:When writing your cover letter, make sure to tailor your message specifically for Kraken. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Kraken
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Kraken that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Kraken that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Kraken’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
