Sales Lead - Flexibility in London

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We’re a technology company focused on creating a smart, sustainable energy system.

From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy.

Help us make a real impact on shaping a better, more sustainable future.

Where you'll fit in

You will join a dynamic and collaborative team of energy enthusiasts committed to decarbonising the grid.

You will have the opportunity to contribute to the flex strategy and directly impact the success of our global mission.

About The Role

As we enter the stage of rapid commercialisation and customer account growth we are now looking for an exceptional person to increase our European new business presence and pipeline (utilities and asset owners).

You will be taking on responsibility for generating, nurturing and closing deals across the region.

You will be empowered to help at every level of our organisation; working collaboratively with our senior leadership and management teams, and across our business development, delivery and technical teams to design and deliver customer oriented propositions that exponentially grow our client base and market share.

• What You’ll Own
• Proactively identify and originate new business opportunities within the flexibility sector targeting utilities and asset owners.
• Build and manage a robust commercial pipeline, ensuring a steady flow of opportunities that align with company growth targets.
• Lead the end-to-end sales cycle, from initial outreach and qualification to contract negotiation and closing.
• Develop and deliver excellent in person and remote pitches, which have a clearly defined value proposition and show an in depth understanding of our solution, power markets and how we solve customer needs.
• Identify and develop valuable key stakeholder relationships with potential customers, and in turn, influence the decision‑making process.
• Work with management and executive teams to develop our customer proposition, ensuring value creation for the business and outstanding satisfaction for the customer.
• Take existing pricing models and tailor them based on your understanding of the prospect’s needs to create optimal commercial proposals.
• Work closely with legal and commercial teams to draft and finalise agreements, ensuring favourable terms and risk mitigation.
• Stay abreast of regulatory developments, market trends, and competitive dynamics in the residential energy space.
• Translate market insights into actionable feedback for the Product and Engineering teams to influence the development of our residential flex offerings.
• Represent the company at industry events and forums to enhance brand visibility and stay connected with key market influencers.
• Leverage deep industry knowledge to navigate the complex OEM landscape, specifically focusing on software‑side integrations with EV, HVAC, and battery storage manufacturers.

What You Bring To The Party

• Extensive experience in business development, commercial roles, or strategic account management within the energy industry or a related technology field
• Proven experience as a Saa S Sales Lead within the energy sector, with a strong track record of selling into integrated utilities, data centres, and/or energy flexibility orchestration environments
• Strong understanding of energy flexibility, grid services, and the residential energy transition landscape
• Demonstrated ability to close complex commercial deals and manage multi‑stakeholder relationships
• Highly analytical with the ability to understand and communicate technical concepts to non‑technical audiences
• Entrepreneurial spirit with a high degree of autonomy and the ability to thrive in a rapidly evolving market
• Professional proficiency in English and at least one additional European language

We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at and we’ll do what we can to customise your interview process for comfort and maximum magic.

As an equal opportunity employer, we do not discriminate on the basis of any protected attribute.

We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Our Applicant and Candidate Privacy Notice and Artificial Intelligence Notice, Website Privacy Notice and Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website.

These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent.

By applying, you acknowledge that you’ve read, understood and consent to these terms.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials.

These tools assist our recruitment team but do not replace human judgement.

Final hiring decisions are ultimately made by humans.

If you would like more information about how your data is processed, please contact us.

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