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- Tasks: Create and optimise nurture programmes to enhance client experiences.
- Company: Leading tech company in Greater London with an inclusive culture.
- Benefits: Competitive salary, flexible working, and a focus on sustainability.
- Why this job: Make a real impact in B2B SaaS while driving sustainable energy transformation.
- Qualifications: 5+ years in lifecycle or customer marketing, ideally in enterprise software.
- Other info: Join a dynamic team focused on innovation and growth.
The predicted salary is between 43200 - 72000 £ per year.
A leading technology company in Greater London seeks a Senior Lifecycle Marketing Manager. The role involves creating a comprehensive nurture program for clients, enhancing their experience at every stage.
Ideal candidates will have at least 5 years of experience in lifecycle marketing or customer marketing, preferably in an enterprise B2B software setting. Experienced individuals will love building and optimizing programs, driving acquisition, retention, and upsell strategies.
Join a company recognized for its inclusive culture and focus on sustainable energy transformation.
Global Lifecycle Marketing Lead (B2B SaaS) in London employer: Kraken
Contact Detail:
Kraken Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Lifecycle Marketing Lead (B2B SaaS) in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect their values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be confident in articulating our experience in lifecycle marketing and how we can drive acquisition and retention strategies.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows our enthusiasm for the role and keeps us fresh in their minds. Plus, it’s a great chance to reiterate why we’re the best fit!
We think you need these skills to ace Global Lifecycle Marketing Lead (B2B SaaS) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your 5+ years in lifecycle marketing, especially in B2B SaaS, to show us you’re the right fit!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about lifecycle marketing and how you can enhance client experiences. Share specific examples of programs you've built or optimised that drove acquisition and retention.
Showcase Your Achievements: Quantify your successes! Whether it’s increased retention rates or successful upsell strategies, we want to see numbers that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Kraken
✨Know Your Lifecycle Marketing Inside Out
Make sure you brush up on the latest trends and best practices in lifecycle marketing, especially within the B2B SaaS space. Be ready to discuss specific strategies you've implemented in the past that drove acquisition, retention, or upsell success.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of metrics you've tracked and how they influenced your strategies. This will demonstrate your analytical skills and ability to optimise programmes effectively.
✨Emphasise Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share experiences where you've successfully collaborated with others. Highlight how you’ve built relationships across departments to enhance client experiences and drive results.
✨Align with Their Values
Research the company’s focus on sustainable energy transformation and inclusive culture. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission while driving lifecycle marketing initiatives.
