At a Glance
- Tasks: Create engaging copy that resonates with traders and drives action across various platforms.
- Company: Join Kraken, a leading crypto platform trusted by millions worldwide.
- Benefits: Competitive salary, diverse team culture, and opportunities for growth in the fintech space.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
- Why this job: Be part of a mission to build a vibrant community for serious traders.
- Qualifications: 3+ years in copywriting, strong understanding of trading culture, and a creative mindset.
The predicted salary is between 67500 - 82500 £ per year.
Building the Future of Open Finance
Payward - the parent company behind Kraken, Ninja Trader, Breakout, x Stocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe.
Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken Pro is where serious traders live.
Millions of them.
It’s time we built a meaningful, engaged Community out of these degenerates.
Are you ready for this mission?
The opportunity
We’re seeking a chronically online Copywriter to give Kraken Pro.
At Kraken, understanding our brand ethos, mission, and the traders we serve is essential, and copy is where all of that comes to life.
We’re looking for someone who writes fast but thinks sharp, thrives under pressure, and knows how to turn complex product features into lines that traders actually stop and read.
This role demands a razor‑sharp ear for language, a deep understanding of trading culture, and a self‑starter attitude.
- Write copy that converts. Craft punchy, high‑impact messaging across campaigns, landing pages, emails, in‑app experiences, paid ads, and social for Kraken Pro.
- Speak fluent trader. Capture the voice of CT, Fin Twit, and the trading floor, and know when to be witty, when to be direct, and when to let the numbers do the talking.
- Launch like you mean it. Shape the narrative for new product drops and feature releases, turning technical updates into clear, compelling stories.
- Own the voice. Help build and protect the Kraken Pro tone of voice across every touchpoint, from a headline to a push notification.
- Collaborate at speed. Work hand in hand with Design, Product, Growth, and Social to brief, iterate, and ship copy that moves the needle.
- Test and learn. Run copy experiments, track performance, and iterate based on what the data tells you.
- Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.
- What You’ll Bring
- Receipts. Copy you wrote that moved people to act, whether for a brand, an agency, or your own projects. We care more about what you’ve made than where you’ve worked.
- 3+ years in copywriting or content, ideally in fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
- Speed under pressure. Markets don’t wait for approval cycles and neither do you.
- High AI competency. Enabling you to multiply your impact and keep up with demand.
- Range as a writer.
Headlines, long‑form, microcopy, scripts, threads, email flows, and taglines.
You can go from a three‑word CTA to a full campaign narrative without missing a beat.
- Taste. Knowing when to cut a line is as valuable as knowing how to write one.
- Deep familiarity with crypto and trading culture, and the language traders use
- Strong writing, editing, and communication skills.
- Creative and detail‑oriented, with the ability to work closely with designers, whether that’s briefing the team, using Figma for copy placement, or being scrappy enough to mock something up yourself
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.
We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job‑style assessments as part of our hiring process.
These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions.
Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
- Stay connected
- Follow us on Twitter Learn on the Kraken Blog
- Connect on Linked In
- Candidate Privacy Notice
Compensation Range: $83.4K - $166.8K
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Content Lead - Kraken Pro in London employer: Kraken
At Kraken, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to innovate and excel. As a Senior AI Safety Engineer, you will not only contribute to cutting-edge projects but also benefit from extensive growth opportunities and mentorship within a collaborative environment. Located in a vibrant tech hub, our team enjoys a flexible work-life balance and access to industry-leading resources, making Kraken an exceptional place to advance your career in AI safety.
StudySmarter Expert Advice🤫
We think this is how you could land Content Lead - Kraken Pro in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kraken and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kraken are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kraken on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kraken. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Lead - Kraken Pro in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kraken. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kraken:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kraken’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kraken
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kraken will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kraken, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
