Influencer & KOL Marketing Manager

Building the Future of Crypto. Our Krakenites are a world‑class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry‑leading security, crypto education, and world‑class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

The opportunity:

• Execute Kraken’s global influencer marketing initiatives to drive brand awareness and product adoption.
• Manage the day‑to‑day sourcing, contracting, and coordination of influencers across key global markets.
• Support scaling efforts by improving workflows, utilizing technology platforms, and coordinating with external partners and agencies in international regions.
• Ensure all influencer activity complies with applicable financial promotion and influencer marketing regulations globally, including required disclosures and content monitoring.
• Negotiate and manage influencer agreements that balance competitive compensation with measurable ROI.
• Identify and onboard top influencers in categories such as crypto analysis, trading, investing, and related lifestyle or finance topics.
• Collaborate with influencers and internal creative teams to develop compelling, authentic content that aligns with Kraken’s brand voice and campaign objectives.
• Contribute to the development of local‑first influencer initiatives that resonate with regional audiences and outperform competitors.
• Support experimental or new partnership models to expand Kraken’s reach and engagement in the influencer ecosystem.
• Take a hands‑on approach to execution — including recruiting influencers, building and maintaining influencer web pages, managing social content, assisting with events, and engaging with community channels.
• Track and report on influencer campaign performance; analyze data to optimize deals, messaging, and strategy for improved results.
• Additional duties and responsibilities as assigned.

Skills You Should HODL:

• 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns.
• Significant experience with Influencer Marketing, predominantly in the crypto space.
• A proven track record in growing new users in a highly competitive and regulated environment.
• Ideally located in Europe timezone but with global experience in regions all over the world.
• Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.
• Existing relationships with crypto and adjacent industry influencers.
• Experience with software to manage influencers across the deal’s lifecycle and scaling processes to handle >100 influencers.
• Experience across a large product suite, where we may leverage different influencers to promote multiple topics and products.
• Strong experience leveraging marketing analytics, including how to measure partnership success.
• We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them.

This job is accepting ongoing applications and there is no application deadline. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgeable about crypto! As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.