At a Glance
- Tasks: Automate and scale organic growth strategies using cutting-edge technology.
- Company: Join Payward, a leader in open finance and crypto innovation.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture that values unique perspectives and encourages passion for crypto.
- Why this job: Be at the forefront of AI-driven content strategies and make a real impact.
- Qualifications: 3+ years in SEO with a strong grasp of technical concepts and systems thinking.
The predicted salary is between 63000 - 77000 £ per year.
Building the Future of Open Finance. Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Organic growth is being rebuilt. Traditional SEO is being disrupted by AI driven answer engines that synthesize information directly rather than listing links. AEO (Answer Engine Optimization) is the emerging frontier, optimizing for LLM visibility, ensuring your brand and products appear in AI generated answers, and building content systems that earn organic presence in a world where the algorithm is an intelligence, not just a crawler.
As Growth Workflow Specialist (Organic Growth), you will automate and scale the organic growth engine. Working closely with our organic growth strategy lead, you translate SEO and AEO strategy into automated workflows, content brief generation pipelines, LLM visibility monitoring, content deployment automation, competitor gap analysis, and more. You are the person who takes what the strategist knows and makes it run at the speed and scale that only automation enables.
While your primary focus is organic search and content distribution, you will also contribute to automating other growth levers, including CRO content, onboarding copy, geo localized content workflows, and other growth surfaces, as the engine expands. The systems thinking transfers across every growth function.
The opportunity
- Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment.
- Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement.
- Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts.
- Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer.
- QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment.
- Define knowledge base inputs for the organic growth agents, what content rules, standards, and market specific requirements should be codified.
- Extend your systems thinking to other growth levers as the engine scales, CRO content, onboarding copy, localization workflows, and beyond.
What You Bring
- 3+ years in SEO with strong technical understanding, you understand how crawling, indexing, and ranking work, and you think about content as a system.
- Familiarity with AEO and LLM visibility concepts, you understand how AI answer engines work and what it takes to appear in them.
- CMS and content pipeline experience, comfortable working with content management systems and automated content deployment workflows.
- Systems thinking, you can map an organic content workflow as a series of triggers, decisions, actions, and measurements.
- Data comfort, you can interpret organic performance data, identify what's working, and define what an agent should optimize for.
- Strong written communication, your workflow specs become the build team's blueprints. Precision matters.
Nice to haves
- Experience with programmatic SEO or content automation at scale.
- Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms.
- Background in regulated industries where content compliance adds complexity.
- Any hands-on experience with workflow automation or no-code orchestration tools.
- Experience with AI content generation tools or LLM APIs.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Stay connected: Follow us on Twitter, Learn on the Kraken Blog, Connect on LinkedIn.
Growth Workflow Specialist, Organic Growth employer: Kraken
At Payward, we pride ourselves on being an exceptional employer, offering a fully remote work environment that promotes flexibility and work-life balance. Our culture is rooted in hyper-transparency and open dialogue, fostering collaboration across diverse teams while providing ample opportunities for professional growth and development in the fast-paced fintech landscape. Join us to be part of a forward-thinking team dedicated to building a resilient financial infrastructure that empowers innovation and inclusivity in the global financial system.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Workflow Specialist, Organic Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kraken and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kraken are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kraken on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kraken. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Workflow Specialist, Organic Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kraken. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kraken:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kraken’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kraken
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kraken will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kraken, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
