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For Companies At a Glance
- Tasks: Lead Kraken's social and content strategy to engage and educate the crypto community.
- Company: Join a dynamic crypto company shaping the future of digital finance.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of crypto culture and make a real impact on brand storytelling.
- Qualifications: 10+ years in social strategy, with a passion for crypto and team leadership.
- Other info: Ongoing applications welcome; diverse candidates encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
We’re seeking a chronically online, crypto-fluent leader to shape Kraken’s presence across the social and content landscape. You’ll shape how Kraken communicates its mission, shows up for the community, and builds cultural relevance in a fast-moving, highly competitive space. Social is where our brand ethos lives - educating, empowering, and onboarding the next wave of crypto believers.
We need someone who moves fast but thinks long-term: a strategic builder who thrives under pressure, leads with conviction, and knows when to go from zero to viral. You’ll launch products that make noise, create ecosystem storytelling that stands out, and translate crypto’s complexity into content people actually want to share. This role requires a creative self-starter with sharp instincts, strong execution skills, and a data-driven mindset.
The opportunity
- Build and evolve a social and content strategy that drives engagement, traffic, and measurable product conversion across a diverse portfolio of Kraken products and sub-brands.
- Lead multiple workstreams across products and sub-brands: aligning with stakeholders, removing blockers, and driving ideas from concept to launch with smart measurement and constant iteration.
- Shape and protect Kraken’s narrative across all platforms, including a unified social playbook that defines tone of voice, brand behavior, and content standards worldwide.
- Identify and scale into emerging channels, formats, and cultural touch points that keep Kraken ahead of the curve.
- Lead, mentor, and empower a high-performing team of social media and community managers across global regions and time zones.
- Drive operational excellence - onboarding new tools, workflows, and technology to maximize team speed, creativity, and agility.
Skills You Should HODL
- 10+ years leading social and content strategy in fast-moving, highly competitive environments.
- Proven success driving social strategy across complex product ecosystems - crypto experience a major plus.
- Experience building and leading social teams from the ground up, including hiring, structure, workflows, and culture.
- Deep knowledge of modern social publishing tools, listening and analytics platforms, and AI-driven content workflows.
- Confident leading globally distributed teams and collaborating across regions, functions, and time zones.
- Crypto never sleeps. Be willing to roll up sleeves and jump in, solve problems, and protect the brand when it matters most.
This job is accepting ongoing applications and there is no application deadline.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Director, Social & Content employer: Kraken
Contact Detail:
Kraken Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Social & Content
✨Tip Number 1
Get your networking game on! Connect with folks in the crypto and social media space on platforms like LinkedIn or Twitter. Engage with their content, share your insights, and don’t be shy to slide into DMs for a chat about opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social and content strategies. Use case studies to demonstrate how you’ve driven engagement and conversions in past roles. This will make you stand out when applying through our website.
✨Tip Number 3
Stay ahead of the curve! Keep an eye on emerging trends in social media and crypto. Share your thoughts on these trends in your interviews or networking chats to show you’re not just a follower but a thought leader in the space.
✨Tip Number 4
Be ready to adapt! The crypto world moves fast, so be prepared to discuss how you can pivot strategies quickly while still thinking long-term. Highlight your experience in managing teams and projects under pressure when you apply through our site.
We think you need these skills to ace Director, Social & Content
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your love for crypto shine through! We want to see how you connect with the community and what makes you tick in this fast-paced world. Share your experiences and insights that demonstrate your crypto fluency.
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your relevant experience in social and content strategy, especially in competitive environments. We’re looking for someone who can hit the ground running, so show us how your skills align with our needs!
Be Creative and Authentic: This is your chance to showcase your creativity! Use a tone that reflects your personality while still being professional. We appreciate authenticity, so don’t be afraid to let your unique voice come through in your writing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Kraken!
How to prepare for a job interview at Kraken
✨Know Your Crypto Stuff
Make sure you’re up to speed with the latest trends and news in the crypto world. Being able to discuss recent developments or popular projects will show that you’re not just a casual observer but genuinely passionate about the space.
✨Showcase Your Strategic Thinking
Prepare examples of how you've built and executed social strategies in previous roles. Highlight your ability to think long-term while also being agile enough to respond to fast-moving trends. This is crucial for a role that demands both creativity and data-driven decision-making.
✨Demonstrate Leadership Skills
Be ready to talk about your experience leading teams, especially in a global context. Share specific instances where you’ve mentored others or driven a team towards success, as this role requires someone who can empower and inspire a diverse group of individuals.
✨Craft Your Personal Brand
Your online presence matters! Ensure your social media profiles reflect your expertise and passion for crypto. This not only shows your understanding of the industry but also gives insight into how you might represent Kraken’s brand across various platforms.
