At a Glance
- Tasks: Lead the go-to-market strategy for innovative energy products and drive customer engagement.
- Company: Join Kraken, a tech company revolutionising sustainable energy solutions.
- Benefits: Enjoy a competitive salary, flexible work options, and a supportive team culture.
- Other info: Be part of a certified Great Place to Work with excellent career growth opportunities.
- Why this job: Make a real impact in the energy sector while shaping a sustainable future.
- Qualifications: Experience in B2B SaaS marketing, especially in energy or climate sectors.
The predicted salary is between 60000 - 80000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
About the role
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management. In this role, you'll own and execute the go-to-market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts. Working cross-functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high-impact, hands-on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Our PMMs wear 4 key hats:
- Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in-depth research and competitive analysis to guide differentiation and positioning.
- Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
- Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
- Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
What you'll need
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport.
- Excellent analytical and problem-solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
Even better if you have:
- International experience or knowledge of other languages in addition to English is welcome.
We are prioritising candidates based in London so they can come to the office at least three days a week.
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [email protected] and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success.
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you’ve read, understood and consent to these terms.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Product Marketing Manager in London employer: Kraken Technologies
At Kraken, we are committed to fostering a vibrant work culture that prioritises innovation and sustainability in the energy sector. As a certified Great Place to Work, we offer our employees exceptional growth opportunities, a collaborative environment, and the chance to make a meaningful impact on the future of energy. Located in London, our team enjoys a dynamic atmosphere with flexible working arrangements, ensuring a healthy work-life balance while driving forward our mission to create a smarter, greener world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the energy sector, especially those at Kraken. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your storytelling skills! Prepare a compelling narrative about your experience and how it aligns with Kraken's mission. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss your go-to-market strategies! Brush up on your knowledge of B2B SaaS products and think about how you would approach launching them in the energy space.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the company. Dive into our mission and values at Kraken, and think about how your experience aligns with what we’re looking for. This will help you tailor your application to show us why you're the perfect fit!
Be a Storyteller:We love a good story! When you write your application, don’t just list your skills—tell us how you've used them in real situations. Share specific examples that highlight your achievements and how they relate to the role of Senior Product Marketing Manager.
Keep It Clear and Concise:While we appreciate detail, we also value clarity. Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to see your personality shine through without getting lost in the details!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re genuinely interested in joining our team at Kraken. So, hit that apply button and let’s get started on this journey together!
How to prepare for a job interview at Kraken Technologies
✨Know Your Product Inside Out
Before the interview, dive deep into Kraken's products, especially the Customer Management solution. Understand its features, benefits, and how it stands out in the market. This knowledge will help you articulate your thoughts clearly and show your genuine interest in the role.
✨Master the Buyer Personas
Since you'll be working closely with buyer personas, take time to research and understand them thoroughly. Prepare examples of how you've tailored messaging for different audiences in the past. This will demonstrate your strategic thinking and storytelling skills during the interview.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive marketing strategies in previous roles. Bring specific examples of market research or competitive analysis you've conducted, and how those insights influenced your go-to-market strategies. This will highlight your analytical prowess and problem-solving abilities.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you’ve influenced product adoption and sales success through teamwork. This will showcase your communication and project management skills.
