At a Glance
- Tasks: Lead go-to-market strategies for innovative B2B SaaS products in the energy sector.
- Company: Join a forward-thinking company focused on climate change and smart transport solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and customer insights.
- Why this job: Make a real impact by driving product adoption and shaping market strategies.
- Qualifications: Experience in B2B SaaS marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport
- Excellent analytical and problem-solving skills
- Strong storytelling with the ability to simplify complex topics
- Excellent communication, collaboration, and project management skills
- Experience conducting customer and market research to drive insights and strategy
- (Desirable) International experience or knowledge of other languages in addition to English is welcome
What the job involves
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management. In this role, you'll own and execute the go-to-market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts. Working cross-functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high-impact, hands-on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in-depth research and competitive analysis to guide differentiation and positioning.
Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
Senior Product Marketing Manager employer: Kraken.tech
As a Senior Product Marketing Manager at our innovative company, you'll thrive in a dynamic work culture that champions collaboration and creativity. We offer competitive benefits, including professional development opportunities and a commitment to diversity, ensuring every voice is heard. Located in a vibrant area with a focus on sustainability, you'll be part of a team dedicated to making a meaningful impact in the energy sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those in the energy and SaaS sectors. Attend events, webinars, or even local meetups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your experiences in a way that highlights your problem-solving abilities and how you've successfully launched products in the past.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know when a position might open up!
✨Tip Number 4
Prepare for interviews by researching the company and its products thoroughly. Understand their market positioning and be ready to discuss how your background in B2B SaaS can help them achieve their goals. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in launching and marketing B2B SaaS products. We want to see how you've tackled challenges in the energy, climate change, or smart transport sectors, so don’t hold back!
Tell a Compelling Story:Your storytelling skills are key! Simplify complex topics and showcase your ability to communicate effectively. We love seeing how you can make intricate ideas accessible and engaging.
Research is Key:Demonstrate your analytical prowess by including examples of customer and market research you've conducted. Show us how these insights have shaped your strategies and decisions in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t hesitate – we can’t wait to hear from you!
How to prepare for a job interview at Kraken.tech
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Dive deep into Kraken Customer Management and its features. Be ready to discuss how you would position it in the market and what strategies you would employ to drive adoption.
✨Showcase Your Storytelling Skills
Prepare examples of how you've simplified complex topics in your previous roles. Think about how you can convey the value of B2B SaaS products to different buyer personas. This will demonstrate your ability to connect with customers and stakeholders effectively.
✨Bring Data to the Table
Since analytical skills are crucial for this role, come prepared with insights from your past experiences. Share specific metrics or case studies that highlight your success in launching products or conducting market research. This will show your strategic thinking and problem-solving abilities.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with teams like Sales and Customer Success. Be ready to discuss how you’ve collaborated on projects and how you ensure everyone is aligned. Strong communication skills are key, so practice articulating your thoughts clearly and confidently.
