At a Glance
- Tasks: Lead the go-to-market strategy for innovative energy products and drive market success.
- Company: Join a tech company transforming the energy sector for a sustainable future.
- Benefits: Great workplace culture, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in the energy industry while working with cutting-edge technology.
- Qualifications: Experience in B2B SaaS marketing, strong analytical skills, and excellent communication.
The predicted salary is between 60000 - 80000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
About the role
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management. In this role, you'll own and execute the go‑to‑market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts. Working cross‑functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high‑impact, hands‑on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Our PMMs wear 4 key hats:
- Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in‑depth research and competitive analysis to guide differentiation and positioning.
- Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
- Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
- Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
What you'll need:
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport.
- Excellent analytical and problem‑solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
Even better if you have:
- International experience or knowledge of other languages in addition to English is welcome.
We are prioritising candidates based in London so they can come to the office at least three days a week.
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company.
If you have any specific accommodations or a unique preference, please contact us at inclusion@kraken.tech and we’ll do what we can to customise your interview process for comfort and maximum magic!
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Senior Product Marketing Manager employer: Kraken Digital Asset Exchange
At Kraken, we are not just transforming the energy sector; we are creating a vibrant and inclusive work culture that empowers our employees to make a meaningful impact on the world. With a strong focus on professional growth, collaboration, and innovation, we offer our team members the opportunity to thrive in a dynamic environment while enjoying the benefits of being part of a certified Great Place to Work. Located in London, our office fosters creativity and teamwork, making it an ideal setting for those passionate about driving sustainable change in the energy landscape.
Contact Details:
Kraken Digital Asset Exchange Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the energy sector. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and the energy space. Whether it’s a blog post, a LinkedIn article, or even a video, let potential employers see your passion and insights. This can really set you apart from the crowd.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Kraken, make sure to highlight how your skills align with their mission of creating a sustainable energy system. Personalise your messages to show you understand their goals and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at Kraken, making a big green dent in the universe!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in launching B2B SaaS products and any relevant insights from the energy sector. We want to see how you can make a big green dent in the universe with us!
Show Off Your Storytelling Skills:Since storytelling is key in this role, don’t shy away from showcasing your ability to simplify complex topics. Use examples from your past work where you’ve crafted compelling messaging that resonated with your audience. Let us see your creative side!
Highlight Cross-Functional Collaboration:This position involves working closely with various teams like Product, Sales, and Customer Success. Share specific instances where you’ve successfully collaborated across departments to drive product adoption or meet business objectives. We love team players!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our mission to transform the energy industry!
How to prepare for a job interview at Kraken Digital Asset Exchange
✨Know Your Product Inside Out
Before the interview, dive deep into Kraken's products, especially the Kraken Customer Management solution. Understand its features, benefits, and how it stands out in the market. This will help you articulate your thoughts clearly and show that you're genuinely interested in the role.
✨Master the Buyer Personas
Since you'll be working closely with buyer personas, take the time to research and understand them thoroughly. Prepare examples of how you've tailored messaging for different audiences in the past. This will demonstrate your strategic thinking and storytelling skills.
✨Showcase Your Analytical Skills
Be ready to discuss your experience with market research and competitive analysis. Bring specific examples of how your insights have influenced product positioning or go-to-market strategies. This will highlight your analytical prowess and problem-solving abilities.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with Product, Sales, and Customer Success teams. Be prepared to share how you've successfully collaborated across departments to drive product adoption and meet business objectives. This will show that you can thrive in a hands-on, high-impact role.
