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- Tasks: Lead product marketing for innovative energy solutions and drive go-to-market strategies.
- Company: Join Kraken, a tech leader transforming the energy sector for a sustainable future.
- Benefits: Great workplace culture, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact in the energy industry while shaping a sustainable future.
- Qualifications: Experience in B2B SaaS marketing and a passion for energy and sustainability.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
We are hiring for a Director of Product Marketing to lead the team looking after our most important product offering, Kraken Customer. In this role, you will redefine what core customer operations systems mean for utilities. You’ll drive the go-to-market strategy, positioning, and messaging, collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure successful product launches and market adoption for Kraken. The ideal candidate has a deep understanding of the energy sector, is a visionary and a strategic thinker who doesn’t shy away from rolling up their sleeves. You’ll be managing, hiring and growing a team of product marketers to help you achieve these goals.
Responsibilities
- Drive the go-to-market strategy, positioning, and messaging for Kraken Customer.
- Collaborate with cross-functional teams including Product, Sales, and Customer Success to ensure successful product launches and market adoption.
- Define and execute GTM strategy and priorities for the solution line, driving its revenue and product adoption.
- Gather and apply customer, market and competitor insights to Kraken.
- Shape thought leadership, positioning, and messaging; ensure mastery of target personas.
- Enable internal teams, advocates and analysts to champion product value.
- Build and lead a team of product marketers; manage hiring and growth.
Qualifications
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from energy, climate change, electric vehicles or smart transport sectors.
- Excellent analytical and problem-solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
- Prior people management experience is expected.
- International experience or knowledge of other languages is welcome.
We are prioritising candidates based in London so they can come to the office at least three days a week.
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Product Marketing Director employer: Kraken Digital Asset Exchange
Contact Detail:
Kraken Digital Asset Exchange Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the energy sector, especially those who work at Kraken or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for sustainability! When you get the chance to speak with recruiters or during interviews, make sure to highlight your commitment to creating a better future through innovative energy solutions.
✨Tip Number 3
Prepare for those tricky questions! Brush up on your knowledge of B2B SaaS products and the energy market. Being able to discuss current trends and challenges will show you're not just a candidate, but a thought leader.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Kraken.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in the energy sector and product marketing. We want to see how your skills align with our mission at Kraken!
Showcase Your Storytelling Skills: Since strong storytelling is key for this role, don’t hesitate to share examples of how you've simplified complex topics in your previous work. We love a good narrative that connects with our vision!
Highlight Team Leadership Experience: As you'll be managing a team, it's important to showcase your prior people management experience. Share how you've successfully built and led teams in the past – we’re all about collaboration here at Kraken!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a difference in the energy sector!
How to prepare for a job interview at Kraken Digital Asset Exchange
✨Know Your Product Inside Out
Before the interview, dive deep into Kraken Customer and understand its features, benefits, and how it stands out in the market. Be ready to discuss how you would drive the go-to-market strategy and what unique insights you can bring from your experience in the energy sector.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully launched B2B SaaS products in the past. Highlight your ability to gather customer insights and apply them to shape product positioning and messaging. This will demonstrate your strategic mindset and problem-solving skills.
✨Emphasise Collaboration Skills
Since this role involves working closely with cross-functional teams, be ready to share experiences where you've collaborated effectively with Product, Sales, or Customer Success teams. Discuss how you’ve managed projects and ensured successful product launches through teamwork.
✨Demonstrate Leadership Experience
As you'll be managing and growing a team of product marketers, come prepared to talk about your previous leadership roles. Share your approach to hiring, mentoring, and developing talent, and how you foster a positive team culture that aligns with Kraken's values.
