At a Glance
- Tasks: Drive product marketing strategies and create compelling content for innovative energy solutions.
- Company: Join Kraken, a leading tech company transforming the energy industry sustainably.
- Benefits: Enjoy a competitive salary, flexible working, and a supportive team culture.
- Other info: Be part of a certified Great Place to Work with excellent career growth opportunities.
- Why this job: Make a real impact on sustainable energy while developing your marketing expertise.
- Qualifications: Experience in B2B SaaS marketing, strong analytical and storytelling skills required.
The predicted salary is between 60000 - 80000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
About the role
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management. In this role, you'll own and execute the go‑to‑market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts. Working cross‑functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high‑impact, hands‑on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Our PMMs wear 4 key hats:
- Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in‑depth research and competitive analysis to guide differentiation and positioning.
- Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
- Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
- Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
What you'll need:
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport.
- Excellent analytical and problem‑solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
Even better if you have:
- International experience or knowledge of other languages in addition to English is welcome.
We are prioritising candidates based in London so they can come to the office at least three days a week.
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company.
If you have any specific accommodations or a unique preference, please contact us and we’ll do what we can to customise your interview process for comfort and maximum magic!
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Senior Product Marketing Manager in London employer: Kraken Digital Asset Exchange
At Kraken, we are not just transforming the energy sector; we are creating a vibrant and inclusive work environment that empowers our employees to make a meaningful impact on the world. With a strong focus on professional growth, collaboration, and innovation, our London office offers a dynamic culture where your contributions are valued and recognised. Join us to be part of a certified Great Place to Work, where you can thrive in your career while helping to shape a sustainable future.
Contact Details:
Kraken Digital Asset Exchange Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the energy sector, especially those at Kraken. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your passion for sustainability! When you get the chance to speak with someone from Kraken, make sure to highlight your commitment to making a positive impact in the energy space.
✨Tip Number 3
Prepare for interviews by mastering the art of storytelling. Be ready to share how your past experiences align with Kraken's mission and how you can contribute to their goals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Kraken team!
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you understand the role and the company. Dive into our mission at Kraken and think about how your experience aligns with our goals in the energy sector. This will help you tailor your application to show us why you're the perfect fit!
Show Off Your Skills:Highlight your experience in launching and marketing B2B SaaS products. Use specific examples that demonstrate your analytical skills and storytelling ability. We want to see how you've tackled challenges and made an impact in previous roles!
Be Authentic:Let your personality shine through in your application. We love candidates who are genuine and passionate about making a difference in the energy space. Share your motivations and what excites you about this opportunity at Kraken!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Kraken Digital Asset Exchange
✨Know Your Product Inside Out
Before the interview, dive deep into Kraken's products, especially the Kraken Customer Management solution. Understand its features, benefits, and how it stands out in the market. This will help you articulate your thoughts on the go-to-market strategy and demonstrate your expertise.
✨Master the Buyer Personas
Familiarise yourself with the core buyer personas relevant to the role. Think about their pain points and how Kraken's solutions can address them. Prepare examples of how you've tailored messaging for similar personas in your past roles to showcase your storytelling skills.
✨Showcase Your Analytical Skills
Be ready to discuss your experience with market research and competitive analysis. Bring specific examples of how your insights have influenced product positioning or marketing strategies in previous roles. This will highlight your analytical prowess and problem-solving abilities.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Sales, and Customer Success teams, think of examples where you've successfully collaborated across departments. Highlight your communication and project management skills to show that you're a team player who can drive product adoption effectively.
