Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing for innovative energy solutions and drive go-to-market strategies.
- Company: Join Kraken, a tech leader transforming the energy sector for a sustainable future.
- Benefits: Great workplace culture, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact in the energy industry while shaping a sustainable future.
- Qualifications: Experience in B2B SaaS marketing and a passion for energy and sustainability.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
We are hiring for a Director of Product Marketing to lead the team looking after our most important product offering, Kraken Customer. In this role, you will redefine what core customer operations systems mean for utilities. You’ll drive the go-to-market strategy, positioning, and messaging, collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure successful product launches and market adoption for Kraken. The ideal candidate has a deep understanding of the energy sector, is a visionary and a strategic thinker who doesn’t shy away from rolling up their sleeves. You’ll be managing, hiring and growing a team of product marketers to help you achieve these goals.
Responsibilities
- Drive the go-to-market strategy, positioning, and messaging for Kraken Customer.
- Collaborate with cross-functional teams including Product, Sales, and Customer Success to ensure successful product launches and market adoption.
- Define and execute GTM strategy and priorities for the solution line, driving its revenue and product adoption.
- Gather and apply customer, market and competitor insights to Kraken.
- Shape thought leadership, positioning, and messaging; ensure mastery of target personas.
- Enable internal teams, advocates and analysts to champion product value.
- Build and lead a team of product marketers; manage hiring and growth.
Qualifications
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from energy, climate change, electric vehicles or smart transport sectors.
- Excellent analytical and problem-solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
- Prior people management experience is expected.
- International experience or knowledge of other languages is welcome.
We are prioritising candidates based in London so they can come to the office at least three days a week.
Product Marketing Director in London employer: Kraken Digital Asset Exchange
Contact Detail:
Kraken Digital Asset Exchange Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the energy sector, especially those who work at Kraken or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for sustainability! When you get the chance to speak with hiring managers or during interviews, make sure to highlight your commitment to creating a better future through innovative energy solutions.
✨Tip Number 3
Prepare for those tricky questions! Brush up on your knowledge of B2B SaaS products and the energy market. Being able to discuss current trends and challenges will show you're not just a candidate, but a thought leader.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Kraken.
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in B2B SaaS and the energy sector, as this will show us you understand what we're all about!
Showcase Your Storytelling Skills: We love a good story! Use your application to demonstrate how you've simplified complex topics in the past. This will help us see your strong communication skills in action.
Highlight Team Leadership Experience: Since you'll be managing a team of product marketers, it's crucial to showcase your prior people management experience. Tell us about how you've grown teams and fostered collaboration in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Kraken Digital Asset Exchange
✨Know Your Product Inside Out
Before the interview, dive deep into Kraken Customer and understand its features, benefits, and how it stands out in the market. Be ready to discuss how you would drive the go-to-market strategy and what unique insights you can bring from your experience in the energy sector.
✨Showcase Your Leadership Skills
As a Director of Product Marketing, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on hiring, mentoring, and driving results. Highlight your people management experience and how you foster collaboration across departments.
✨Bring Data to the Table
Demonstrate your analytical skills by discussing how you've used customer and market research to inform product strategies. Be ready to share specific examples of how your insights have led to successful product launches or improved market adoption.
✨Master the Art of Storytelling
In this role, you'll need to simplify complex topics for various stakeholders. Prepare to showcase your storytelling abilities by discussing how you've effectively communicated product value in the past. Think about how you can convey Kraken's mission and vision in a compelling way.