National Sales Manager – Modern Trade

Kraft Heinz is looking for a National Sales Manager - Modern Trade. This role is responsible for driving the growth, profitability, and market share of the Kraft Heinz portfolio across all Modern Trade accounts in Egypt, including Key Accounts, Hypermarkets, Supermarkets, and emerging E-commerce and E-grocery channels. It requires a highly capable commercial leader who can combine rigorous commercial strategy with disciplined execution. The successful candidate will be responsible for shaping Route-to-Market frameworks, managing joint business planning with key retailers, and leading a high-performing key account management team to deliver sustainable commercial results.

Key Responsibilities

• Strategic Channel Growth & P&L Management
  • Own the full Modern Trade channel P&L, driving top-line revenue growth and bottom-line profitability.
  • Develop and execute the annual channel business plan in alignment with Kraft Heinz's overall commercial blueprint.
  • Optimize trade spend efficiency, ensuring a strong return on investment across all promotional activities and commercial agreements.
• Joint Business Planning (JBP) & Key Account Management
  • Lead high-level commercial negotiations and secure strategic Joint Business Plans with major international and local accounts such as Carrefour, Lulu, Panda, and Spinneys.
  • Establish Kraft Heinz as a preferred category partner through data-driven category management and shopper marketing insights.
  • Proactively manage commercial terms, rebates, and visibility agreements to maximize on-shelf availability and share of shelf.
• Route-to-Market (RTM) & Execution Excellence
  • Design and execute effective Route-to-Market frameworks to ensure flawless execution across all key account branches.
  • Collaborate with Trade Marketing to develop impactful, channel-specific visibility, activation programs, and pricing strategies.
  • Set, monitor, and enforce execution KPIs, including planogram compliance, Share of Voice, and reduction of Out-of-Stock levels.
• Team Leadership & Capability Building
  • Lead, mentor, and inspire a team of Key Account Managers and field execution supervisors, fostering a culture of ownership and meritocracy.
  • Establish clear, metrics-driven KPIs for the team and evaluate performance with strong data transparency.
• Cross-Functional Collaboration
  • Partner with Demand Planning and Logistics to optimize forecast accuracy for Modern Trade and help prevent supply chain disruptions.
  • Provide the leadership team with regular market intelligence, competitor insights, and shopper trends to support agile decision-making.

Qualifications

• Minimum of 10-12 years of commercial experience in Sales, Key Account Management, and Trade Marketing within the FMCG sector, including at least 4-5 years leading the Modern Trade channel at a senior level.
• Bachelor's degree in business administration, Marketing, Economics, or a related field; an MBA is a plus.
• Proven history of managing large-scale P&Ls, negotiating complex Joint Business Plans with major retailers, and delivering consistent double-digit growth.

Skills

• Advanced financial acumen, including P&L management, trade spend optimization, and margin management.
• Exceptional negotiation and stakeholder management skills.
• Strong analytical mindset with the ability to translate data, including Nielsen, Kantar, and retailer POS data, into actionable commercial strategies.

Location: El Tagamoa El Khames Commercial Office. Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.