At a Glance
- Tasks: Drive brand growth through innovative marketing strategies and consumer insights.
- Company: Join Kraft Heinz, a leading global food company with a vibrant culture.
- Benefits: Enjoy flexible working, competitive pay, and exclusive discounts on Heinz products.
- Other info: Be part of a fun, inclusive workplace with excellent career development opportunities.
- Why this job: Make an impact on iconic brands while collaborating with top industry professionals.
- Qualifications: Proven experience in consumer understanding and successful innovation projects.
The predicted salary is between 60000 - 75000 £ per year.
We have an excellent opportunity available for a talented Marketer to join and make a difference at Kraft Heinz. The Senior Brand Manager position lies within the UKI business unit based in the Shard, London and is part of the Category team. You will be working in a high performing team, alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In this role, together with your team, you will be responsible to drive one of the top growing categories within our portfolio. You will be looking after the most exciting projects under the iconic Heinz brand, being responsible for the entire cycle from strategy to best-in-class in-market execution. You will get the chance to work on all aspects of the marketing mix across market-leading brands including end to end innovation and communication.
In brief, you will be responsible for:
- Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects.
- Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain etc.
- Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future.
- Project management of innovation and renovation projects in line with the long term strategy, in strong collaboration with the cross-category team for best on-time in class execution.
- Owning the media plan & campaigns execution for your category, in strong collaboration with the rest of the category team, partnering with our agencies to drive outstanding work.
- Working in partnership with the category team to ensure strong in market execution and commercial rigour to deliver results.
What we’re looking for:
- Strong and proven experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
- Strong and proven experience in successful innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies. Proven experience to deliver effective PR plan is a plus.
- Strong commercial and P&L understanding.
- Bachelor’s degree, master’s degree preferred.
- Fluency in English is essential.
Professional Attributes:
- Communication Skills: At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
- Strategic and Creative: Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development. A passion for understanding consumers and brands.
- Project management skills: You’re very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform under pressure.
- Result driven: You are a “Self-starter”, adopt a can-do attitude and be creative in problem-solving. You don’t only focus on your own results, but always do what’s best for the company and the brand. You have the ability to turn insight into action. You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality.
- Team player: You are always happy collaborating and working cross functionally. You support and coach those around you to partner and deliver the best results.
What we offer you:
- An ambitious employer with an industry-recognised career development pathway.
- A meritocratic, pay for performance approach.
- A fun, collaborative office culture that celebrates good food and good times with regular events and socials.
- An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment.
- Flexible and hybrid working approach, including ability to work from abroad.
- Family-friendly; market leading parental leave benefits & sponsored nursery scheme.
- Employee discount on Heinz products!
- Wellbeing: Private medical cover & Digital GP, Comprehensive Life Assurance & Group Income Protection, Exclusive gym discounts & cycle to work scheme, Premium membership to Calm App, A variety of amazing sports teams & clubs!
- 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast).
As a Disability Confident employer, we are happy to accommodate any reasonable adjustments you may need during our screening and interview process.
Location(s): London - The Shard. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Senior Brand Manager in London employer: Kraft Heinz
Kraft Heinz is an exceptional employer located in the iconic Shard, London, offering a vibrant and collaborative work culture that celebrates creativity and innovation. With a strong focus on employee growth through industry-recognised career development pathways and a meritocratic pay-for-performance approach, team members enjoy flexible working arrangements, comprehensive wellbeing benefits, and a variety of engaging social events. Join us to be part of a dynamic team that values inclusivity and supports your professional journey while working on exciting projects under the renowned Heinz brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Kraft Heinz on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into the Heinz brand. Know their latest campaigns and innovations inside out. This shows you're genuinely interested and ready to contribute to their success.
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of your past successes in brand management and innovation. Use the STAR method (Situation, Task, Action, Result) to keep it structured and impactful.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen!
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Research Kraft Heinz and their brand values. Tailor your application to show how your experience aligns with their mission and the specific role of Senior Brand Manager.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Use numbers and examples to illustrate how you've successfully driven innovation or managed projects in the past. This will help us see the impact you've made in previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. Avoid jargon and overly complex language. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and helps us streamline the process. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Kraft Heinz
✨Know Your Consumer Inside Out
Before the interview, dive deep into understanding consumer insights related to the Heinz brand. Be ready to discuss how you can leverage these insights to drive brand equity and innovation. Show them you’re not just familiar with the brand but passionate about its consumers.
✨Showcase Your Project Management Skills
Prepare examples of successful innovation projects you've managed from start to finish. Highlight your ability to coordinate with multiple functions and external partners. This will demonstrate your organisational skills and your knack for delivering results under pressure.
✨Communicate Like a Pro
Since you'll be interacting with senior stakeholders, practice simplifying complex ideas. Be prepared to discuss how you’ve effectively communicated across different teams and levels in previous roles. Strong communication skills are key in this position!
✨Bring Your Creative A-Game
Think of innovative marketing strategies or campaigns you've developed in the past. Be ready to share how you turned insights into actionable plans. They’ll want to see your strategic thinking and creativity in action, so don’t hold back!