At a Glance
- Tasks: Drive brand growth through innovative marketing strategies and consumer insights.
- Company: Join Kraft Heinz, a leading global food company with a vibrant culture.
- Benefits: Enjoy flexible working, competitive pay, and exclusive discounts on Heinz products.
- Other info: Be part of a fun, inclusive workplace with excellent career development opportunities.
- Why this job: Make an impact on iconic brands while collaborating with top industry professionals.
- Qualifications: Proven experience in consumer understanding and successful innovation projects.
The predicted salary is between 60000 - 75000 £ per year.
We have an excellent opportunity available for a talented Marketer to join and make a difference at Kraft Heinz. The Senior Brand Manager position lies within the UKI business unit based in the Shard, London and is part of the Category team. You will be working in a high performing team, alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In this role, together with your team, you will be responsible to drive one of the top growing categories within our portfolio. You will be looking after the most exciting projects under the iconic Heinz brand, being responsible for the entire cycle from strategy to best-in-class in-market execution. You will get the chance to work on all aspects of the marketing mix across market-leading brands including end to end innovation and communication.
In brief, you will be responsible for:
- Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects.
- Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain etc.
- Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future.
- Project management of innovation and renovation projects in line with the long term strategy, in strong collaboration with the cross-category team for best on-time in class execution.
- Owning the media plan & campaigns execution for your category, in strong collaboration with the rest of the category team, partnering with our agencies to drive outstanding work.
- Working in partnership with the category team to ensure strong in market execution and commercial rigour to deliver results.
What we’re looking for:
- Strong and proven experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
- Strong and proven experience in successful innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies. Proven experience to deliver effective PR plan is a plus.
- Strong commercial and P&L understanding.
- Bachelor’s degree, master’s degree preferred.
- Fluency in English is essential.
Professional Attributes:
- Communication Skills: At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
- Strategic and Creative: Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development. A passion for understanding consumers and brands.
- Project management skills: You’re very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform under pressure.
- Result driven: You are a “Self-starter”, adopt a can-do attitude and be creative in problem-solving. You don’t only focus on your own results, but always do what’s best for the company and the brand. You have the ability to turn insight into action. You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality.
- Team player: You are always happy collaborating and working cross functionally. You support and coach those around you to partner and deliver the best results.
What we offer you:
- An ambitious employer with an industry-recognised career development pathway.
- A meritocratic, pay for performance approach.
- A fun, collaborative office culture that celebrates good food and good times with regular events and socials.
- An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment.
- Flexible and hybrid working approach, including ability to work from abroad.
- Family-friendly; market leading parental leave benefits & sponsored nursery scheme.
- Employee discount on Heinz products!
- Wellbeing: Private medical cover & Digital GP, Comprehensive Life Assurance & Group Income Protection, Exclusive gym discounts & cycle to work scheme, Premium membership to Calm App, A variety of amazing sports teams & clubs!
- 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast).
As a Disability Confident employer, we are happy to accommodate any reasonable adjustments you may need during our screening and interview process.
Location(s): London - The Shard. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Senior Brand Manager in London employer: Kraft Heinz
Kraft Heinz in Greater Manchester is an exceptional employer, offering a dynamic work culture that prioritises safety, quality, and innovation. Employees benefit from comprehensive growth opportunities, including professional development and training in cutting-edge maintenance methodologies. With a commitment to fostering a collaborative environment, Kraft Heinz ensures that every team member plays a vital role in enhancing asset reliability and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kraft Heinz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kraft Heinz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kraft Heinz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kraft Heinz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kraft Heinz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kraft Heinz:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kraft Heinz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kraft Heinz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kraft Heinz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kraft Heinz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
