At a Glance
- Tasks: Lead innovative brand partnerships and drive impactful campaigns across sports and entertainment.
- Company: Join Kraft Heinz, a dynamic employer with a focus on creativity and collaboration.
- Benefits: Enjoy competitive salary, bonuses, hybrid work model, and exclusive discounts.
- Other info: Fast career growth opportunities in a supportive and ambitious environment.
- Why this job: Make a real impact in brand strategy while working with global teams.
- Qualifications: 10+ years in marketing with strong brand partnership experience required.
The predicted salary is between 80000 - 100000 € per year.
This role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership strategy. This role will be responsible for leading large TTL campaigns on partnerships, building the 3-year partnership roadmap, leading global iconic sponsorships, and managing brand partnerships through associations (with creator strategy and leveraging earned media). This person reports into Julie Veryser, Sr Director Brand Building.
Key responsibilities:
- EPDM Strategic Roadmap: building the partnership strategy and pipeline (vision board and outreach) and building the 3-year EU partnership roadmap (Sports, Entertainment, Music, AFH connection).
- Global Lead: iconic partnerships and global sponsorship opportunities within sports and entertainment.
- End-to-End Execution: lead the entire partnership lifecycle – from outreach and creative concepting (together with our creative agency) to commercial negotiations and global toolkit distribution.
- Impact Measurement: define KPIs for partnership success to understand brand and commercial impact within a short term and longer term time horizon.
- Agency Management: oversee specialized partnerships (tbc), PR and media agencies to amplify collaborations across social and traditional media.
- Brand Partnership Associations into Creator Strategy: Building on the 'Cultural Flywheel' together with our internal cultural agency, the Kitchen i.e. turning partnerships into social conversation and earned talkability.
- Mentorship: mentorship responsibilities within the team.
Key KPI’s: Sub-category innovation brand growth, campaign adoption and partnerships in pipeline to execution.
Scope: across EPDM, with a high potential for global scale.
Stakeholder Management: Global team collaboration (including VP, global CMO) to make global opportunities happen. EPDM: Growth VP, Innovation Director, and local Marketing Directors and Marketing Managers across EPDM. Peers across EPDM Growth org include Brand lead, Innovation POD leads.
People Management: tbc – depending on need. Dotted line.
Expected Experience & Required Skills:
- 10+ years of marketing experience in a global FMCG company.
- Brand Partnerships expertise: 5+ years senior experience in establishing multi-year, large scale opportunities.
- Brand Management: significant experience in understanding brand equity, brand architecture, innovation and multi-category brand management. Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
- Cultural navigator: strong awareness of what is resonating in culture to drive cultural relevance and earned media, but also where the biggest commercial and brand opportunities lie.
- Negotiation skills: expertise in navigating complex IP licensing, talent contracts, legal implications, and multistakeholder agreements.
- Content deployment: Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
- Stakeholder management: Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
- Media channel experience: Experience with integrated campaigns (TTL) across media channels.
Professional Attributes:
- Communication Skills - Excellent interpersonal skills are important to take care of all kinds of different collaborators.
- Confident / Ability to give pushback - We value go-getters who are not easily thrown off their game.
- Resilience - The ability to bounce back after a disappointment or setback is valued.
- Ability to Simplify - Simplification skills will be appreciated when providing simple solutions to sophisticated challenges.
- Commercial Sense - Always seeking opportunities to expand business and build savings while over delivering targets.
- Analytical - Ability to translate complex data into simple solutions with an analytical approach.
- Result driven - Focus on what’s best for the company.
- Curiosity, positivity & passion - Known as the driver of the team.
- Project management skills - Organized, structured, and able to manage multiple projects successfully.
- Networking skills - Able to engage in business conversations and expand your network.
- Empathy – Known for emotional intelligence and understanding customer needs.
- High pressure - Energised by a fast-paced and dynamic environment.
- Team player - Achieving results with the team is valued.
What we offer you:
- An ambitious employer; we only want the best for you.
- A fast career track like few other companies can match.
- A competitive salary and excellent bonus structure (above market); at Kraft Heinz we strongly believe and live by ownership and meritocracy.
- A hybrid working model; because we believe the future of work is based on a modern, adaptable, and agile workplace culture.
- A wide range of discounts with Kraft Heinz’s partnerships on fashion, electronics, travel and many more!
- If you have an idea, please let us know, and we can set it in action!
Location(s): London - The Shard. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Brand Lead Innovation and Partnerships in London employer: Kraft Heinz
Kraft Heinz is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a fast-paced environment while driving innovative brand partnerships. With a competitive salary, excellent bonus structure, and a commitment to career growth, employees can expect a rewarding journey at our iconic London location, The Shard, where creativity and collaboration are at the forefront of our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Lead Innovation and Partnerships in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your ideas to the table. Whether it’s a unique partnership concept or a fresh campaign idea, let them see your innovative side.
✨Tip Number 3
Prepare for interviews by researching the company’s recent partnerships and campaigns. This will not only impress them but also give you a chance to discuss how you can contribute to their future projects.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Brand Lead Innovation and Partnerships in London
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your innovative ideas and how you’ve driven successful campaigns in the past. Let us see your personality shine through!
Tailor Your Experience:Make sure to highlight your relevant experience in brand partnerships and marketing. We want to see how your background aligns with our needs, so be specific about your achievements and how they relate to the role.
Keep It Simple:We appreciate clarity and simplicity. When writing your application, avoid jargon and keep your language straightforward. This will help us understand your points quickly and effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Kraft Heinz
✨Know Your Partnerships
Before the interview, dive deep into the company's existing partnerships and sponsorships. Understand their brand strategy and think about how you can contribute to building a 3-year partnership roadmap. This will show your genuine interest and help you discuss relevant ideas.
✨Showcase Your Creativity
As a Brand Lead, creativity is key! Prepare examples of past campaigns you've led, especially those that involved innovative partnerships. Be ready to discuss how you approached creative concepting and what made those campaigns successful.
✨Master Stakeholder Management
Brush up on your communication skills and be prepared to discuss how you've successfully managed cross-functional teams in the past. Highlight your ability to influence stakeholders and navigate complex negotiations, as this role requires strong collaboration with various departments.
✨Demonstrate Analytical Skills
Since the company values data-driven decision-making, come prepared with examples of how you've used analytics to measure campaign success. Discuss specific KPIs you've defined in previous roles and how they impacted brand growth and commercial outcomes.
