Field Salesforce Manager - Away from Home

We have an excellent opportunity available for an experienced Field Sales professional to make a difference at Kraft Heinz. The Field Salesforce (FSF) Manager will report to the Head of Route-to-Market and will be primarily responsible for developing and executing a field sales strategy in the UK Away From Home (AFH) channel. This is a new role as we launch our field sales partnership across all independent channels and will involve implementing execution standards in the trade, managing the agency team, and driving sales performance within AFH. This role focuses on ensuring strong in-store execution, optimizing trade marketing activities, and leading a high-performing external salesforce to maximize revenue and customer engagement.

What You’ll Do

• Develop and implement the strategy in collaboration with the AFH team as part of the Annual Operating Plan (AOP).
• Partner with agencies to implement the Kraft Heinz FSF methodology to ensure maximum value and high-quality execution.
• Coach and train the FSF team on selling tactics, relationship management, and product knowledge and conduct regular performance evaluations on the salesforce.
• Use data-driven insights to optimize field salesforce operations, track sales metrics and lead Monthly Performance Reviews (MPRs).
• Implement promotional and trade marketing initiatives (ie. branding, menu creation, on-premise activation).
• Expand the operator database with data on volume per category and customer preferences.
• Present and introduce new SKUs to increase KHC product presence and activate local seasonal events to drive brand engagement and sales revenue.
• Partner with the European AFH team and look for ways to optimise and continuously improve our field sales fundamentals.

What We’re Looking For

• Experience in field sales, key account management or trade marketing.
• Leadership of teams/agencies and familiarity with sales tracking, reporting tools, and FSF execution methodologies.
• Deep knowledge of food & beverage AFH dynamics; culinary knowledge is a plus.
• Proficiency in MS Office tools (Excel, PowerPoint, Outlook) and CRM systems (IE. Salesforce).

What You’ll Bring

• Commercial skills – ability to convey a strong value proposition, balance pricing strategies, and persuade/influence customers.
• Leadership & People Management – capable of engaging, coaching, and leading field sales teams.
• Execution Excellence – strong focus on ensuring standards, monitoring in-store execution, and driving results.
• Data-Driven Decision Making – ability to analyze market data, FSF performance, and make strategic recommendations.
• Customer-Centric Approach – ability to strengthen relationships with operator partners and identify growth opportunities.

What We Offer You

• An ambitious employer; we want to the best for our people!
• Training, on-the-job learning and coaching to help develop your skills and behaviours.
• A career track like only few other companies can match.
• Flexible and hybrid working approach (3 from the office or with customers / 2 from home).
• Family-friendly and inclusive work environment.
• Competitive benefits package to support mental, physical, financial and social well-being.
• A competitive salary and excellent bonus structure (above market).
• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!

Location(s): London - The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.