At a Glance
- Tasks: Lead innovative partnerships and drive impactful marketing campaigns across multiple categories.
- Company: Join Kraft Heinz, a dynamic employer with a focus on creativity and collaboration.
- Benefits: Enjoy competitive salary, bonuses, hybrid work model, and exclusive discounts.
- Other info: Opportunities for mentorship and career growth in a supportive team culture.
- Why this job: Make a real impact in a fast-paced environment while shaping brand strategies.
- Qualifications: 10+ years in marketing with strong brand management and campaign execution skills.
The predicted salary is between 70000 - 90000 £ per year.
About the position
This role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership and innovation strategy. This role will be responsible for leading large TTL campaigns on big bets, building the 3-year partnership roadmap, leading global iconic sponsorships, managing earned media and influencer strategy. This person is reporting into Julie Veryser, Sr Director Brand Building.
Responsibilities
- EPDM Strategy: building the partnership pipeline (vision board) and building the 3-year EU partnership roadmap (Taste, In-Home Entertainment, etc.).
- Global Lead: iconic & landmark partnerships (e.g. Project Red, Project Green, Project Spark), global sponsorship opportunities.
- Campaign Lead: Leading Modern Condiments & Pasta Sauces & Silver innovations.
- Earned & Influencer Lead: Owning the 'Cultural Flywheel' i.e. turning partnerships into social conversation and earned talkability.
- Mentorship: People management and mentorship responsibilities within the team.
- Key KPI's: Sub-category innovation brand growth, campaign adoption and partnerships in pipeline to execution.
- Scope: across EPDM, with key markets of focus being UK & GAS.
- Stakeholder Management: Marketing Directors and Senior Brand Managers across EPDM, across EPDM Growth org including Innovation POD leads, being the agency lead on big bet campaigns.
- People Management: 1 direct report.
Expected Experience & Required Skills
- 10+ years of marketing experience in a global FMCG company, with a focus on brand equity, brand architecture, and multi-category brand management.
- Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
- Strong understanding of how to generate cultural relevance and earned media from marketing initiatives.
- Strong experience in developing and launching marketing content for new product innovations.
- Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
- Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
- Experience with integrated campaigns (TTL) across various media channels.
Professional Attributes
- Communication Skills - Excellent interpersonal skills are essential.
- Confident / Ability to give pushback - We value go-getters who can handle resistance.
- Resilience - Ability to bounce back after setbacks.
- Ability to Simplify - Providing simple solutions to complex challenges.
- Commercial Sense - Seeking opportunities to expand business and exceed targets.
- Analytical - Ability to translate complex data into simple solutions.
- Result driven - Focused on achieving the best outcomes for the company.
- Curiosity, positivity & passion - Known as the driver of the team.
- Project management skills - Organised and structured with time management.
- Networking skills - Building and maintaining a strong professional network.
- Empathy - Listening to customers and understanding their needs.
- High pressure - Thrives in fast-paced environments.
- Team player - Collaborating towards common goals.
What we offer you
- An ambitious employer; we only want the best for you.
- A fast career track like few other companies can match.
- A competitive salary and excellent bonus structure (above market).
- A hybrid working model; promoting a modern, adaptable workplace culture.
- A wide range of discounts with Kraft Heinz's partnerships on fashion, electronics, travel and more!
- Room for new insights; if you have an idea, please let us know!
Location: London - The Shard
Equal Opportunity Employer: Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Senior Partnerships Manager employer: Kraft Heinz Company
Kraft Heinz is an exceptional employer that champions creativity and innovation, particularly in the dynamic role of Senior Partnerships Manager based in the iconic Shard in London. With a commitment to employee growth through mentorship and a fast career track, we offer a competitive salary, excellent bonuses, and a hybrid working model that fosters a modern and adaptable workplace culture. Our collaborative environment encourages you to share your ideas and make a meaningful impact while enjoying a range of discounts and benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partnerships Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that Senior Partnerships Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for partnerships and campaigns. They want to see how you think outside the box and can drive their brand forward.
✨Tip Number 3
Be prepared for interviews! Research the company’s recent campaigns and partnerships. Bring your insights to the table and discuss how you can contribute to their goals. This shows you’re not just interested in the job, but genuinely invested in their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Partnerships Manager
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! We want to see how you can think outside the box and bring fresh ideas to the table, especially when it comes to partnerships and campaigns.
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG marketing. We’re looking for someone with a strong track record, so don’t be shy about showcasing your achievements and how they align with our needs.
Keep It Simple:We love simplicity! When writing your application, aim to communicate your thoughts clearly and concisely. Avoid jargon and make it easy for us to understand your key points.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Kraft Heinz Company
✨Know Your Partnerships Inside Out
Before the interview, dive deep into the company's existing partnerships and sponsorships. Be ready to discuss how you can enhance their current strategies and bring fresh ideas to the table. Show them that you’re not just familiar with their brand but also have a vision for its future.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight your role in driving brand awareness and how you turned partnerships into social conversations. Use metrics to back up your claims, as numbers speak volumes in the marketing world.
✨Demonstrate Your People Management Skills
Since this role involves mentorship and people management, be ready to share your experiences in leading teams. Discuss how you’ve motivated others and fostered collaboration. They’ll want to see that you can inspire and guide your team towards achieving common goals.
✨Be Ready for Cultural Relevance Questions
Expect questions about how you generate cultural relevance through marketing initiatives. Prepare to discuss trends you've identified and how you've leveraged them in past roles. This will show your understanding of the market and your ability to connect with diverse audiences.
