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- Tasks: Lead brand strategy and innovation for a major segment at Kraft Heinz.
- Company: Join Kraft Heinz, a global leader in the food industry, based in London.
- Benefits: Enjoy flexible working, competitive pay, and exclusive perks like gym discounts and private medical cover.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making a real impact.
- Qualifications: Experience in marketing strategy, consumer insights, and project management is essential.
- Other info: Opportunity to coach and develop team members while working with senior stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
We have an excellent opportunity for a talented Senior Marketer to join Kraft Heinz. The Marketing Manager position lies within the UK & Ireland business unit based in the Shard, London. You will be working in a high performing and diverse team with a lot of exposure to internal senior stakeholders as well as external agencies.
In this role, together with your team, you will be responsible for driving one of the largest segments within the business. You will be a true brand owner with responsibility for brand building, portfolio management and strategy, covering 360 campaign and communications management, performance analysis, and end to end innovation. You will be close to all your brands key metrics and directly own and influence all aspects of your brand and portfolio.
In brief, you will be responsible for:
- Developing a deep understanding of the consumer, leveraging consumer insights to drive brand equity through developing and delivering communication ATL & BTL and innovation
- Driving the brand and portfolio strategy for your area that delivers against key performance metrics, working in partnership across the team to ensure in market results, underpinned by commercial and financial rigour
- Delivering innovation and renovation projects, from idea to execution, that deliver to consumer needs and drive incremental growth, ensuring on time and best in class execution.
- Delivering the media and communications strategy and plans for your category partnering with external agencies to drive outstanding results
- Working in partnership with the meals team to ensure strong in market execution and commercial rigour to deliver results
- Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain as well as the regional Marketing team to drive growth and manage profitability
- Coaching and developing two direct reports, supporting their career aspirations and managing overall performance against objectives
Qualifications
Hard Skills
- High levels of consumer understanding: ability to create insight, spot consumer needs, trends and understand market dynamics and generate plans to deliver against them.
- Proven experience in driving successful end to end innovation, with experience managing processes involving multiple functions and external partners.
- 360 Communications expertise: ability to project manage a comms plan from creative strategy to media execution and to manage creative, PR and media agencies. Both ATL and BTL.
- Strong commercial and P&L understanding with experience in building business cases and tracking portfolio performance metrics
Professional Attributes
- Communication Skills
- At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
- Strategic and Creative
- Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development
- A passion for understanding consumers and brands
- You’re very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform under pressure.
- You are “Self-starter”, adopt a can-do attitude and be creative in the problem-solving
- You don’t only focus on your own results, but always do what’s best for the company and the brand.
- You have the ability to turn insight in to action
- You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality
- Team player
- You are always happy collaborating and working cross functionally
- You support and coach those around you to partner and deliver the best results
What we offer you
- An ambitious employer with an industry-recognised career development pathway
- A meritocratic, pay for performance approach
- A fun, collaborative office culture that celebrates good food and good times with regular events and socials
- An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment
- Flexible and hybrid working approach, including ability to work from abroad
- Family-friendly; market leading parental leave benefits & sponsored nursery scheme
- Private medical cover & Digital GP
- Exclusive gym discounts & cycle to work scheme
- Premium membership to Calm App
- A variety of amazing sports teams & clubs!
- 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast)
Location(s)
London – The Shard
Job Description
We have an excellent opportunity for a talented Senior Marketer to join Kraft Heinz. The Marketing Manager position lies within the UK & Ireland business unit based in the Shard, London. You will be working in a high performing and diverse team with a lot of exposure to internal senior stakeholders as well as external agencies.
In this role, together with your team, you will be responsible for driving one of the largest segments within the business. You will be a true brand owner with responsibility for brand building, portfolio management and strategy, covering 360 campaign and communications management, performance analysis, and end to end innovation. You will be close to all your brands key metrics and directly own and influence all aspects of your brand and portfolio.
In brief, you will be responsible for:
- Developing a deep understanding of the consumer, leveraging consumer insights to drive brand equity through developing and delivering communication ATL & BTL and innovation
- Driving the brand and portfolio strategy for your area that delivers against key performance metrics, working in partnership across the team to ensure in market results, underpinned by commercial and financial rigour
- Delivering innovation and renovation projects, from idea to execution, that deliver to consumer needs and drive incremental growth, ensuring on time and best in class execution.
- Delivering the media and communications strategy and plans for your category partnering with external agencies to drive outstanding results
- Working in partnership with the meals team to ensure strong in market execution and commercial rigour to deliver results
- Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain as well as the regional Marketing team to drive growth and manage profitability
- Coaching and developing two direct reports, supporting their career aspirations and managing overall performance against objectives
Qualifications
Hard Skills
- High levels of consumer understanding: ability to create insight, spot consumer needs, trends and understand market dynamics and generate plans to deliver against them.
- Proven experience in driving successful end to end innovation, with experience managing processes involving multiple functions and external partners.
- 360 Communications expertise: ability to project manage a comms plan from creative strategy to media execution and to manage creative, PR and media agencies. Both ATL and BTL.
- Strong commercial and P&L understanding with experience in building business cases and tracking portfolio performance metrics
- Bachelor’s degree preferred
Professional Attributes
- Communication Skills
- At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
- Strategic and Creative
- Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development
- A passion for understanding consumers and brands
- Project management skills
- You’re very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform under pressure.
- Result driven
- You are “Self-starter”, adopt a can-do attitude and be creative in the problem-solving
- You don’t only focus on your own results, but always do what’s best for the company and the brand.
- You have the ability to turn insight in to action
- You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality
- Team player
- You are always happy collaborating and working cross functionally
- You support and coach those around you to partner and deliver the best results
What we offer you
- An ambitious employer with an industry-recognised career development pathway
- A meritocratic, pay for performance approach
- A fun, collaborative office culture that celebrates good food and good times with regular events and socials
- An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment
- Flexible and hybrid working approach, including ability to work from abroad
- Family-friendly; market leading parental leave benefits & sponsored nursery scheme
Wellbeing
- Private medical cover & Digital GP
- Comprehensive Life Assurance & Group Income Protection
- Exclusive gym discounts & cycle to work scheme
- Premium membership to Calm App
- A variety of amazing sports teams & clubs!
- 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast)
Location(s)
London – The Shard
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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Marketing Manager employer: Kraft Heinz Company
Contact Detail:
Kraft Heinz Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Kraft Heinz's brand portfolio and recent marketing campaigns. Understanding their current strategies will help you speak confidently about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with current or former employees of Kraft Heinz on platforms like LinkedIn. Engaging in conversations can provide you with insider insights and potentially valuable referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past marketing successes, particularly those that involved cross-functional collaboration and innovation. This aligns well with the role's emphasis on teamwork and driving results.
✨Tip Number 4
Stay updated on consumer trends and market dynamics relevant to the food industry. Being able to demonstrate your knowledge of these trends will show your passion for understanding consumers and brands, which is crucial for this role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in brand management and communications. Use specific examples that demonstrate your ability to drive brand equity and manage portfolios.
Craft a Compelling Cover Letter: In your cover letter, express your passion for understanding consumers and brands. Highlight your strategic capabilities and provide examples of successful campaigns you've managed, showcasing your 360 communications expertise.
Showcase Your Results: When detailing your previous roles, focus on quantifiable achievements. Mention how you drove results through innovation and collaboration with cross-functional teams, as this aligns with the responsibilities of the Marketing Manager role.
Prepare for the Interview: Research Kraft Heinz thoroughly and be ready to discuss their brands and market strategies. Prepare to articulate how your skills and experiences align with their needs, especially in terms of consumer insights and performance analysis.
How to prepare for a job interview at Kraft Heinz Company
✨Showcase Your Consumer Understanding
Make sure to demonstrate your deep understanding of consumer insights during the interview. Be prepared to discuss how you've leveraged consumer data in past roles to drive brand equity and inform marketing strategies.
✨Highlight Your Project Management Skills
Since the role involves managing multiple projects, be ready to share examples of how you've successfully led cross-functional teams and delivered projects on time. Discuss your approach to prioritising tasks and managing deadlines.
✨Prepare for Strategic Discussions
Expect questions about your strategic capabilities. Be prepared to discuss how you've developed marketing strategies based on situational and trend analysis, and how these strategies have resulted in measurable outcomes.
✨Demonstrate Your Team Player Attitude
Kraft Heinz values collaboration, so be sure to convey your ability to work well with others. Share examples of how you've supported and coached team members in the past, and how you foster a positive team environment.
