At a Glance
- Tasks: Lead innovative partnerships and drive impactful marketing campaigns in a dynamic environment.
- Company: Join Kraft Heinz, a global leader in the FMCG sector with a focus on creativity.
- Benefits: Enjoy competitive salary, excellent bonuses, hybrid work model, and exclusive discounts.
- Other info: Fast career growth opportunities and a supportive, collaborative team culture.
- Why this job: Make a real impact by shaping brand strategies and driving cultural relevance.
- Qualifications: 10+ years in marketing with proven success in brand management and campaign execution.
The predicted salary is between 70000 - 90000 £ per year.
About the position
This role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership and innovation strategy. This role will be responsible for leading large TTL campaigns on big bets, building the 3-year partnership roadmap, leading global iconic sponsorships, managing earned media and influencer strategy. This person is reporting into Julie Veryser, Sr Director Brand Building.
Responsibilities
- EPDM Strategy: building the partnership pipeline (vision board) and building the 3-year EU partnership roadmap (Taste, In-Home Entertainment, etc.).
- Global Lead: iconic & landmark partnerships (e.g. Project Red, Project Green, Project Spark), global sponsorship opportunities.
- Campaign Lead: Leading Modern Condiments & Pasta Sauces & Silver innovations.
- Earned & Influencer Lead: Owning the "Cultural Flywheel" i.e. turning partnerships into social conversation and earned talkability.
- Mentorship: People management and mentorship responsibilities within the team.
- Key KPI's: Sub-category innovation brand growth, campaign adoption and partnerships in pipeline to execution.
- Scope: across EPDM, with key markets of focus being UK & GAS.
- Stakeholder Management: Marketing Directors and Senior Brand Managers across EPDM, across EPDM Growth org including Innovation POD leads, being the agency lead on big bet campaigns.
- People Management: 1 direct report.
Expected Experience & Required Skills
- 10+ years of marketing experience in a global FMCG company, with a focus on brand equity, brand architecture, and multi-category brand management.
- Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
- Strong understanding of how to generate cultural relevance and earned media from marketing initiatives.
- Strong experience in developing and launching marketing content for new product innovations.
- Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
- Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
- Experience with integrated campaigns (TTL) across various media channels.
Professional Attributes
- Communication Skills - Excellent interpersonal skills are essential for collaborating with various stakeholders.
- Confident / Ability to give pushback - We value go-getters who can handle resistance.
- Resilience - The ability to bounce back after setbacks is important.
- Ability to Simplify - Providing simple solutions to complex challenges is appreciated.
- Commercial Sense - Always seeking opportunities to expand business and exceed targets.
- Analytical - Ability to translate complex data into simple solutions.
- Result driven - Focus on achieving the best outcomes for the company.
- Curiosity, positivity & passion - Being a driver of the team with enthusiasm.
- Project management skills - Organized and structured with time management expertise.
- Networking skills - Building and maintaining a strong professional network.
- Empathy - Listening to customers and understanding their needs.
- High pressure - Thriving in fast-paced environments.
- Team player - Collaborating effectively towards common goals.
What we offer you
- An ambitious employer; we only want the best for you.
- A fast career track like only few other companies can match.
- A competitive salary and excellent bonus structure (above market); at Kraft Heinz we strongly believe and live by ownership and meritocracy.
- A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture.
- A wide range of discounts with Kraft Heinz's partnerships on fashion, electronics, travels and many more!
- If you have an idea, please let us know, and we can set it in action!
Location: London - The Shard
Equal Opportunity Employer: Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Senior Partnerships Manager in London employer: Kraft Heinz Company
Kraft Heinz is an exceptional employer that champions creativity and innovation, particularly in the dynamic role of Senior Partnerships Manager based in the iconic Shard in London. With a commitment to employee growth through mentorship and a fast career track, we offer a competitive salary, excellent bonuses, and a hybrid working model that fosters a modern and adaptable workplace culture. Our collaborative environment encourages new ideas and provides extensive discounts through our partnerships, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partnerships Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that Senior Partnerships Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for partnerships and campaigns. They want to see how you think outside the box and can drive their brand forward.
✨Tip Number 3
Be prepared to discuss your past successes. Have specific examples ready that highlight your experience in managing partnerships and leading campaigns. This will show them you’ve got the chops to take on the role and deliver results.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you note. It keeps you fresh in their minds and shows your enthusiasm for the position. Plus, it’s a great way to reinforce your interest in joining their team!
We think you need these skills to ace Senior Partnerships Manager in London
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your innovative ideas and how you’ve driven successful campaigns in the past. We want to see your personality shine through!
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG and brand management. Connect the dots between your past roles and the responsibilities listed in the job description. We love seeing how your journey aligns with our needs!
Be Data-Driven:Since we’re a data-driven company, include examples of how you've used analytics to inform your marketing strategies. Show us how you can turn complex data into actionable insights that drive results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Kraft Heinz Company
✨Know Your Partnerships Inside Out
Before the interview, dive deep into the company's existing partnerships and sponsorships. Understand their impact on brand equity and how they align with the EPDM strategy. This will help you discuss how you can contribute to building the 3-year partnership roadmap.
✨Showcase Your Campaign Successes
Prepare specific examples of TTL campaigns you've led in the past. Highlight your role in driving brand awareness and cultural relevance. Be ready to discuss the results and how they align with the key KPIs mentioned in the job description.
✨Demonstrate Your People Management Skills
Since this role involves mentorship and people management, think of instances where you've successfully led a team or mentored someone. Share how you foster collaboration and support your team's growth, as this will resonate well with the interviewers.
✨Be Ready for Analytical Questions
Brush up on your analytical skills and be prepared to discuss how you've used data to drive marketing decisions. Think about how you can simplify complex data into actionable insights, as this is crucial for the role and will show your commercial sense.
