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- Tasks: Lead and execute marketing campaigns to boost brand awareness and client engagement.
- Company: Join KPMG, a top consultancy known for its impactful work across various sectors.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and development.
- Why this job: Be part of a dynamic team driving meaningful change in government and healthcare sectors.
- Qualifications: Experience in marketing and campaign management is essential; degree preferred.
- Other info: KPMG values inclusivity and offers support throughout the application process.
The predicted salary is between 43200 - 72000 £ per year.
Campaign Marketing Manager – Infrastructure, Government & Healthcare Base Location: Reading The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK. From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise. KPMG is one of the world’s largest and most respected consultancy businesses, we’ve supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We’ve proudly stood beside the institutions and businesses which make the UK what it is. Why Join KPMG as a Campaign Manager – IGH The Campaign Marketing Manager will be responsible for supporting the development, execution, and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires a level of strategic thinking, creativity, and a strong understanding of various marketing channels and tools. The ideal candidate will have some experience managing end-to-end marketing campaigns and working cross-functionally with different teams. This role would suit a marketing manager who is results-driven, strategic marketer with some experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to drive campaign delivery to impactful outcomes are essential attributes. What will you be doing? Partner with the business to develop a clear strategic direction, an actionable ‘go-to-market strategy and campaign plan for the respective sector or capability area Support the development of an integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities Contribute to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities Measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm’s business growth agenda Drive a data led approach to champion digital and use of CRM with the marketing team and across the business Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas Delivery of high performing end to end brand, lead generation and sales campaigns – from click to client Identify target audiences and appropriate marketing channels Create campaign budgets and timelines Reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities Set KPIs and performance metrics for campaigns Monitor and analyse campaign performance data to identify trends and insights Optimise campaigns based on performance data to improve ROI and achieve targets What will you need to do it? Experience in marketing, with a focus on marketing/campaign management. Proven track record of developing and executing impactful and effective marketing campaigns. Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD]. Excellent project management skills with the ability to manage multiple projects simultaneously Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools) Industry knowledge – with the ability to develop strong internal and external networks Analytical skills and experience with data-driven decision-making Skills we’d love to see/Amazing Extras: Ideally educated to degree level. A relevant second degree or professional industry qualification welcome. Experience working in a professional services environment would be a distinct advantage To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG. Find out more: Within Central Services we have a range of divisions and specialisms. Click the links to find out more below: Central Services (KBS) at KPMG: www.kpmgcareers.co.uk/experienced-professional/kpmg-business-services/ Inclusivity and KPMG: www.kpmgcareers.co.uk/people-culture/being-inclusive/ KPMG Workability and Disability confidence: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/need-support-let-us-know/ For any additional support in applying, please click the links to find out more: Applying to KPMG: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/ Tips for interview: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/application-advice/ KPMG values: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/our-values/ KPMG Competencies: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/kpmg-competencies/ KPMG Locations and FAQ: www.kpmgcareers.co.uk/faq/?category=Experienced+professionals
Campaign Marketing Manager – Infrastructure, Government & Healthcare employer: KPMG UK
Contact Detail:
KPMG UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Marketing Manager – Infrastructure, Government & Healthcare
✨Tip Number 1
Familiarize yourself with KPMG's core values and competencies. Understanding what drives the company will help you align your responses during the interview and demonstrate that you're a good cultural fit.
✨Tip Number 2
Research recent marketing campaigns in the infrastructure, government, and healthcare sectors. Being able to discuss these examples will show your industry knowledge and strategic thinking skills.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Highlight specific instances where you've used analytics to optimize campaigns, as this aligns with KPMG's focus on measuring ROI.
✨Tip Number 4
Network with current or former KPMG employees if possible. They can provide insights into the company culture and expectations, which can be invaluable during your interview preparation.
We think you need these skills to ace Campaign Marketing Manager – Infrastructure, Government & Healthcare
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Campaign Marketing Manager position. Understand the key responsibilities and required skills, such as experience in marketing campaign management and knowledge of digital channels.
Tailor Your CV: Customize your CV to highlight relevant experience that aligns with the job requirements. Emphasize your track record in developing and executing marketing campaigns, as well as your project management skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creativity. Mention specific examples of successful campaigns you've managed and how they contributed to business growth, demonstrating your results-driven approach.
Highlight Stakeholder Management Skills: In your application, emphasize your ability to build strong relationships with stakeholders and cross-functional teams. Provide examples of how you've successfully collaborated with others to achieve impactful outcomes in previous roles.
How to prepare for a job interview at KPMG UK
✨Understand the Role
Make sure you have a clear understanding of the Campaign Marketing Manager role and its responsibilities. Familiarize yourself with KPMG's approach to integrated marketing campaigns, as well as the specific sectors you'll be working with, such as Infrastructure, Government, and Healthcare.
✨Showcase Your Experience
Prepare to discuss your previous experience in managing end-to-end marketing campaigns. Highlight specific examples where you've driven brand awareness, client acquisition, or revenue growth, and be ready to explain the strategies you used and the results achieved.
✨Demonstrate Strategic Thinking
KPMG values strategic thinkers. Be prepared to discuss how you would develop a 'go-to-market' strategy for a specific sector. Think about how you can align marketing efforts with business objectives and demonstrate your ability to create actionable plans.
✨Emphasize Data-Driven Decision Making
Since the role requires a data-led approach, be ready to talk about how you've used analytics tools to measure campaign performance. Discuss how you've optimized campaigns based on data insights and how this has contributed to achieving KPIs and improving ROI.
