Senior Manager - Customer Insight Transformation in Birmingham

Senior Manager - Customer Insight Transformation in Birmingham

Birmingham Full-Time 60000 - 80000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead customer insight transformation and drive impactful projects using AI and data analytics.
  • Company: Join KPMG, a leader in operational transformation with a focus on customer insights.
  • Benefits: Enjoy competitive salary, professional development, and opportunities for career growth.
  • Other info: Be part of a dynamic team at the forefront of innovation in the Insight sector.
  • Why this job: Make a real difference by transforming how businesses understand their customers.
  • Qualifications: Experience in insight, data, and analytics; strong leadership and commercial skills required.

The predicted salary is between 60000 - 80000 £ per year.

This role sits in the Insight team, within the Customer & Ops practice at KPMG. The team is responsible for capturing, organising and analysing customer data signals to help our clients drive growth through a better understanding of their customers, in order to drive impact and improve the reputation and efficiency of the Insight function within a business.

The Insight team does this through two propositions:

  • Voice of Customer (VoC): Programmes that continuously capture, analyse and act on customer feedback to drive enterprise decision‑making. Our role is to design, implement and deliver these programmes.
  • Insight Transformation: Helping clients leverage AI to transform how they operate and activate insight to improve performance and effectiveness.

This Senior Manager role is critical to both our propositions:

  • Scaling KPMG’s Customer Insight Transformation proposition by providing market‑facing authority to open senior conversations with CMOs / Chief Customer Officers.
  • On VoC, leading the design thinking, set up and implementation and running a managed service, ensuring the highest level of client satisfaction in order to secure retention and growth.

Key Qualifications

  • Market‑facing authority to open senior conversations with CMOs / Chief Customer Officers.
  • Ability to translate current Customer Insight client delivery into repeatable transformation narratives.
  • Ability to diagnose client insight maturity.
  • Ability to lead transformation workshops.
  • Ability to co‑develop compelling ‘Future of Insight’ go‑to‑market material that amplifies presence and expertise in key sectors.
  • Credibility typically associated with Heads of Insight.
  • Ability to own a small portfolio of target accounts.
  • Ability to support partners in live market opportunities to drive pipeline creation and accelerate adoption of the proposition.

Key Responsibilities

  • Co‑develop go‑to‑market material for our two key propositions, with reference to the team’s most recent engagements.
  • Support our leadership team in market conversations.
  • Diagnose client insight maturity and operating models.
  • Own a small portfolio of target accounts.
  • On live engagements, lead a team of multidisciplinary professionals to deliver high quality insight, data & analytics solutions, including commercially relevant recommendations.
  • Run and develop emerging and established accounts, building senior client relationships and driving deeper integration with our clients’ businesses.
  • Be at the forefront on new technology and innovation within the Insight sector, with particular focus on AI – becoming a champion of AI across the team.
  • Manage project teams, getting the best out of junior colleagues, supporting their development and optimising resourcing across accounts.
  • Support in running the Insight business as part of a wider customer practice, operational rigour in financial management to ensure strong profitability and accurate budgeting and forecasting.

Skills and Experience

  • Experience in an insight, data, analytics and/or transformation role.
  • Familiarity with transforming insight functions.
  • A strong commercial mindset, continually seeking opportunities for new and existing account growth and cross‑sell opportunities.
  • Sales‑minded and opportunity‑led: confident leading business development conversations, shaping propositions, and converting senior client conversations into qualified opportunities and pipeline.
  • AI first mindset - interest in promoting and coaching colleagues in AI to drive efficiency and improve outputs.
  • Thorough understanding of the VoC, customer data & insight technology landscape.
  • Ability to engage and manage senior level stakeholders.
  • Strong storyteller and workshop facilitator.
  • Ability to lead teams to identify and deliver high quality insight and data solutions for clients.

Senior Manager - Customer Insight Transformation in Birmingham employer: KPMG Careers

KPMG is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. With a strong focus on employee growth, we offer extensive training and development opportunities, particularly in the rapidly evolving field of AI and customer insights. Our locations across major UK cities provide a vibrant environment for professionals to engage with senior clients and drive impactful transformations, making KPMG a rewarding place to advance your career.

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Contact Details:

KPMG Careers Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Manager - Customer Insight Transformation in Birmingham

Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Manager role.

Tip Number 2

Show off your expertise! Prepare to discuss your insights on customer data and transformation during interviews. Bring real examples of how you've driven growth and improved client satisfaction.

Tip Number 3

Practice makes perfect! Do mock interviews with friends or mentors to refine your storytelling skills. You want to be able to clearly articulate your vision for the future of insight and how you can lead teams effectively.

Tip Number 4

Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight your experience with AI and customer insight transformation in your application.

We think you need these skills to ace Senior Manager - Customer Insight Transformation in Birmingham

Customer Insight Analysis
Data Analytics
AI Implementation
Design Thinking
Stakeholder Management
Business Development
Transformation Leadership

Some tips for your application 🫡

Tailor Your CV:Make sure your CV speaks directly to the role of Senior Manager - Customer Insight Transformation. Highlight your experience in insight, data, and transformation roles, and don’t forget to showcase your ability to engage with senior stakeholders.

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific experiences that align with our key responsibilities, especially around leading transformation workshops and developing go-to-market materials.

Showcase Your AI Knowledge:Since we’re keen on leveraging AI in our Insight team, make sure to highlight any relevant experience or projects you've worked on. Show us how you can be a champion of AI and drive efficiency within the team.

Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!

How to prepare for a job interview at KPMG Careers

Know Your Customer Insight Stuff

Make sure you brush up on the latest trends in customer insight and data analytics. Understand how AI is transforming the industry and be ready to discuss specific examples of how you've leveraged these tools in past roles. This will show that you're not just familiar with the concepts, but that you can apply them effectively.

Prepare for Senior Conversations

Since this role involves engaging with CMOs and Chief Customer Officers, practice articulating your thoughts on strategic insights and transformation narratives. Think about how you can translate complex data into compelling stories that resonate with senior stakeholders. Role-play these conversations with a friend or mentor to build confidence.

Showcase Your Leadership Skills

Be ready to discuss your experience in leading teams and managing projects. Prepare examples where you've successfully guided multidisciplinary teams to deliver high-quality insights. Highlight how you’ve supported junior colleagues' development and optimised resources, as this aligns with the expectations of the role.

Demonstrate Your Commercial Mindset

Think about how you've identified growth opportunities in previous roles. Be prepared to share specific instances where you've converted client conversations into actionable business development strategies. This will illustrate your ability to drive pipeline creation and support the overall growth of the Insight function.