At a Glance
- Tasks: Drive product marketing strategies for Kpler's Dry Bulk clients and enhance product adoption.
- Company: Join Kpler, a leading tech company simplifying global trade information.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
- Why this job: Make an impact in the commodities sector with innovative marketing strategies.
- Qualifications: 3+ years in product marketing or sales, preferably in Dry Bulk or tech.
The predicted salary is between 50000 - 60000 € per year.
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors. Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.
Kpler is seeking an experienced Product Marketing Manager to focus on Kpler’s Dry Bulk clients. The ideal candidate will be responsible for working on the go-to-market strategy and sales enablement for our suite of products focused on clients that use Kpler Dry Bulk products. The ideal candidate has experience selling and marketing products into Dry Bulk companies, including some understanding of commodity trading. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging and material that resonates with our target audiences.
Responsibilities
- Develop and implement comprehensive product marketing strategies for Kpler Dry Bulk audiences that drive adoption and retention of Kpler Dry Bulk products for clients & new business.
- Craft compelling messaging and positioning that differentiates our products in the market.
- Collaborate with product management to gain deep product expertise.
- Develop & organize sales enablement materials deliverables with design colleagues.
- Develop training to ensure our sales team is equipped to sell effectively.
- Conduct competitive analysis to inform strategic marketing decisions and product positioning.
- Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
- Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
- Engage with customers to gather testimonials and case examples to showcase the value of our products.
- Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.
Qualifications
- Bachelor’s degree.
- Fluency in English.
- 3+ years of Dry Bulk adjacent sales or marketing business experience.
- 3+ years of product or product marketing experience, preferably in a technology-focused company.
- Proven track record of creating and delivering successful product marketing strategies.
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
- Strong analytical skills and a passion for turning data into actionable insights.
- Ability to work independently in a fast-paced and rapidly changing environment.
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
Product Marketing Manager - Dry Bulk - FTC maternity cover employer: Kpler
Kpler is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. With a commitment to employee growth, Kpler offers ample opportunities for professional development and the chance to work alongside a diverse team of experts from around the globe. Located in a vibrant environment, employees benefit from a supportive atmosphere that encourages creativity and empowers them to make a meaningful impact in the commodities and energy sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Dry Bulk - FTC maternity cover
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Kpler employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Kpler's products and understanding their market position. Show us you know your stuff and can talk about how your experience aligns with our goals.
✨Tip Number 3
Practice your pitch! Be ready to articulate your value proposition clearly and confidently. We want to see how you can contribute to our mission of simplifying global trade information.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager - Dry Bulk - FTC maternity cover
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in Dry Bulk and any relevant marketing strategies you've implemented. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Kpler and how your skills align with our mission. Be sure to mention specific examples of your past successes in product marketing.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to inform your marketing strategies. This will show us that you can turn insights into action, which is key for this role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Kpler
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Kpler's Dry Bulk products. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate compelling value propositions during the interview.
✨Showcase Your Market Knowledge
Demonstrate your understanding of the Dry Bulk sector and commodity trading. Be prepared to discuss current trends, challenges, and opportunities in the market. This shows that you’re not just a marketer but someone who truly understands the industry.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with product, sales, and marketing teams, think of examples from your past experiences where you successfully collaborated on projects. Highlight your ability to manage cross-functional relationships and deliver results.
✨Bring Data-Driven Insights
Kpler values analytical skills, so come prepared with examples of how you've used data to inform marketing strategies or product positioning. Discuss specific metrics or outcomes that demonstrate your impact, as this will resonate well with the interviewers.
