At a Glance
- Tasks: Drive growth through innovative performance marketing strategies and optimise lead generation.
- Company: Join Kpler, a forward-thinking tech company with a diverse and inclusive culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and enjoy a dynamic work atmosphere.
- Why this job: Make a real impact in a fast-paced environment while mastering cutting-edge marketing techniques.
- Qualifications: 5-7 years in performance marketing with strong skills in paid media and conversion optimisation.
The predicted salary is between 55000 - 65000 € per year.
As a Performance Marketing Manager, you will be responsible for driving growth at Kpler, ensuring a steady pipeline of high-quality leads and Marketing Qualified Leads (MQLs). You will own demand generation across digital and organic channels, optimize website conversion rates (CRO), and build and execute paid media, SEO/AEO, and content marketing strategies. Your success will be measured by your ability to increase lead volume, improve conversion rates, and drive revenue.
Key Responsibilities
- Own and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and other relevant platforms to drive high-quality leads and qualified pipeline.
- Manage budgets, forecasting, experimentation, and ROI optimization across regions and products.
- Collaborate with Product Marketing to strengthen Kpler’s organic acquisition.
- Lead AEO (Answer Engine Optimization) initiatives by optimizing content structure, messaging, and site architecture for AI-driven search and conversational queries.
- Continuously improve website conversion rates through A/B testing, UX and messaging optimization, landing page performance analysis, and personalization.
- Lead website redesign and optimization projects from a marketing and CRO perspective, partnering with product marketing, design and development teams.
- Monitor and analyze performance across paid and organic channels.
- Track and optimize key metrics (CPA, conversion rates, pipeline contribution), build actionable insights, and report on acquisition effectiveness to marketing and revenue stakeholders.
Qualifications
Essential Skills and Experience Required:
- 5-7+ years of experience in performance marketing in a B2B SaaS, data, or technology-driven environment.
- Proven ability to manage and scale paid acquisition campaigns with clear ROI impact.
- Hands‑on experience with paid media platforms such as Google Ads and LinkedIn Ads (programmatic, ABM platforms, or additional channels are a plus).
- Strong understanding of budget management, experimentation, and funnel optimization.
- Demonstrated experience owning website performance and conversion rate optimization initiatives, including A/B testing, UX and messaging improvements, and landing page optimization.
- Experience leading or contributing to website redesign or major web optimization projects from a marketing perspective.
Desirable
- Commodities & maritime industry experience.
Technical / Functional Skills
- Solid understanding of SEO fundamentals and growing exposure to AEO, including optimizing content and site structure for LLM-based search and AI-driven discovery.
- Strong analytical skills with experience tracking and optimizing key acquisition and funnel metrics (CAC, CPL, conversion rates, pipeline contribution).
- Comfortable working with analytics, building attribution models, and performance dashboards.
- Experience with CRM and marketing automation tools and web analytics tools.
- Strong cross‑functional collaboration skills and ability to work effectively with RevOps, MarOps, Product Marketing, designers and developers.
Behavioural Competencies
- Execution & Ownership: Highly autonomous, detail‑oriented, and comfortable operating in a fast‑paced, international environment.
- Strong communication skills and a hands‑on mindset with the ability to balance strategy and execution.
Equal Employment Opportunity Statement
Kpler is committed to providing a fair, inclusive and diverse work‑environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
Performance Marketing Manager employer: Kpler
Kpler is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the performance marketing space. With a strong emphasis on employee growth, Kpler offers ample opportunities for professional development and collaboration across diverse teams, all while being situated in a vibrant international environment. Join us to drive innovation and success in a company that values your unique contributions and perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their campaigns and drive growth based on your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with paid acquisition campaigns and any specific results you've achieved. We want to see how you can drive growth!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past roles to show how you've optimised conversion rates or managed budgets effectively. This helps us see your hands-on experience in action.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about performance marketing and how your background aligns with our needs at Kpler. We love seeing enthusiasm and a good fit for our team.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s straightforward, and we’ll be able to review your application more efficiently. Let’s get started on this journey together!
How to prepare for a job interview at Kpler
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CPA, conversion rates, and pipeline contribution. Be ready to discuss how you've tracked and optimised these metrics in your previous roles. This shows you understand the numbers that drive success in performance marketing.
✨Showcase Your Campaigns
Prepare to talk about specific paid acquisition campaigns you've managed, especially on platforms like Google Ads and LinkedIn Ads. Highlight your strategies, budget management, and the ROI you achieved. Real examples will make your experience tangible and impressive.
✨A/B Testing Insights
Be ready to discuss your experience with A/B testing and website optimisation. Share examples of tests you've run, what you learned, and how those insights improved conversion rates. This demonstrates your hands-on approach and analytical mindset.
✨Collaboration is Key
Performance marketing isn’t done in isolation. Talk about how you’ve collaborated with cross-functional teams, like product marketing and design, to achieve common goals. Emphasising your teamwork skills will show you can thrive in Kpler’s fast-paced environment.
