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- Tasks: Drive growth through innovative marketing strategies and optimise lead generation.
- Company: Join Kpler, a dynamic tech company transforming global trade insights.
- Benefits: Enjoy a supportive work environment with opportunities for professional growth.
- Other info: We value diverse perspectives and encourage all backgrounds to apply.
- Why this job: Make a real impact in a fast-paced, international setting while developing your skills.
- Qualifications: 5-7 years in performance marketing with expertise in B2B SaaS and digital channels.
The predicted salary is between 50000 - 65000 £ per year.
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors. Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.
As a Performance Marketing Manager, you will be responsible for driving growth at Kpler, ensuring a steady pipeline of high-quality leads and Marketing Qualified Leads (MQLs). You will own demand generation across digital and organic channels, optimize website conversion rates (CRO), and build and execute paid media, SEO/AEO, and content marketing strategies. Your success will be measured by your ability to increase lead volume, improve conversion rates, and drive revenue.
Key Responsibilities- Demand Generation & Paid Acquisition: Own and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and other relevant platforms to drive high-quality leads and qualified pipeline. Manage budgets, forecasting, experimentation, and ROI optimization across regions and products.
- SEO, AEO & Content Strategy: Collaborate with Product Marketing to strengthen Kpler’s organic acquisition. Lead AEO (Answer Engine Optimization) initiatives by optimizing content structure, messaging, and site architecture for AI-driven search and conversational queries.
- Conversion Rate Optimization (CRO) & Website Performance: Continuously improve website conversion rates through A/B testing, UX and messaging optimization, landing page performance analysis, and personalization. Lead website redesign and optimization projects from a marketing and CRO perspective, partnering with product marketing, design and development teams.
- Analytics, Attribution & Reporting: Monitor and analyze performance across paid and organic channels. Track and optimize key metrics (CPA, conversion rates, pipeline contribution), build actionable insights, and report on acquisition effectiveness to marketing and revenue stakeholders.
- Essential: Performance & Demand Generation Expertise: 5-7+ years of experience in performance marketing in a B2B SaaS, data, or technology-driven environment. Proven ability to manage and scale paid acquisition campaigns with clear ROI impact.
- Paid Media & Acquisition Channels: Hands-on experience with paid media platforms such as Google Ads and LinkedIn Ads (programmatic, ABM platforms, or additional channels are a plus). Strong understanding of budget management, experimentation, and funnel optimization.
- CRO & Website Ownership: Demonstrated experience owning website performance and conversion rate optimization initiatives, including A/B testing, UX and messaging improvements, and landing page optimization. Experience leading or contributing to website redesign or major web optimization projects from a marketing perspective.
- Desirable: Commodities & maritime industry experience.
- Technical / Functional Skills: SEO, AEO & Organic Growth: Solid understanding of SEO fundamentals and growing exposure to AEO, including optimizing content and site structure for LLM-based search and AI-driven discovery.
- Analytics & Data-Driven Mindset: Strong analytical skills with experience tracking and optimizing key acquisition and funnel metrics (CAC, CPL, conversion rates, pipeline contribution). Comfortable working with analytics, building attribution models, and performance dashboards.
- Marketing Tech & Collaboration: Experience with CRM and marketing automation tools and web analytics tools. Strong cross-functional collaboration skills and the ability to work effectively with RevOps, MarOps, Product Marketing, designers and developers.
- Execution & Ownership: Highly autonomous, detail-oriented, and comfortable operating in a fast-paced, international environment. Strong communication skills and a hands-on mindset with the ability to balance strategy and execution.
We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
Performance Marketing Manager employer: Kpler
Contact Detail:
Kpler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This gives you a chance to demonstrate your expertise and how you can drive growth at Kpler.
✨Tip Number 3
Prepare for interviews by researching Kpler's products and market position. Be ready to discuss how your experience aligns with their goals, especially in demand generation and conversion rate optimisation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance marketing, especially in B2B SaaS. We want to see how your skills align with our needs at Kpler!
Showcase Your Achievements: Don’t just list your responsibilities; share specific results you've achieved in previous roles. Numbers speak volumes, so if you’ve improved conversion rates or driven significant lead generation, let us know!
Be Authentic: We love a bit of personality! Don’t be afraid to let your unique voice shine through in your application. Show us who you are and why you’re passionate about joining our team.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Kpler
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your understanding of key metrics like CPA, conversion rates, and ROI. Brush up on your analytics skills and be ready to discuss how you've optimised campaigns in the past. Bring specific examples that showcase your ability to drive growth through data-driven decisions.
✨Showcase Your Campaign Success
Prepare to talk about your experience with paid acquisition campaigns, especially on platforms like Google Ads and LinkedIn Ads. Highlight any successful campaigns you've managed, focusing on budget management and the results achieved. This will show that you can not only strategise but also execute effectively.
✨Demonstrate Your CRO Expertise
Conversion Rate Optimisation is key for this role. Be ready to discuss your approach to A/B testing, UX improvements, and landing page performance. Share specific instances where your efforts led to measurable increases in conversion rates, as this will illustrate your hands-on experience and strategic mindset.
✨Align with Kpler's Values
Kpler values collaboration and innovation, so make sure to express how you thrive in team environments. Share examples of how you've worked cross-functionally with product marketing, design, and development teams to achieve common goals. This will show that you're not just a lone wolf but someone who can build relationships and foster teamwork.