At a Glance
- Tasks: Drive product marketing strategies and create compelling messaging for Kpler's Dry Bulk clients.
- Company: Join Kpler, a dynamic company transforming global trade information since 2014.
- Benefits: Inclusive culture, supportive team, and opportunities for professional growth.
- Other info: We value diverse perspectives and encourage all to apply, regardless of experience.
- Why this job: Make an impact in the commodities sector with innovative solutions and a collaborative environment.
- Qualifications: 3+ years in product marketing or sales, preferably in technology or Dry Bulk sectors.
The predicted salary is between 50000 - 60000 € per year.
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors. Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape.
Kpler is seeking an experienced Product Marketing Manager to focus on Kpler’s Dry Bulk clients. The ideal candidate will be responsible for working on the go-to-market strategy and sales enablement for our suite of products focused on clients that use Kpler Dry Bulk products. The ideal candidate has experience selling and marketing products into Dry Bulk companies, including some understanding of commodity trading. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging and material that resonates with our target audiences.
Responsibilities- Develop and implement comprehensive product marketing strategies for Kpler Dry Bulk audiences that drive adoption and retention of Kpler Dry Bulk products for clients & new business.
- Craft compelling messaging and positioning that differentiates our products in the market.
- Collaborate with product management to gain deep product expertise.
- Develop & organize sales enablement materials deliverables with design colleagues.
- Develop training to ensure our sales team is equipped to sell effectively.
- Conduct competitive analysis to inform strategic marketing decisions and product positioning.
- Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
- Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
- Engage with customers to gather testimonials and case examples to showcase the value of our products.
- Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.
- Bachelor’s degree.
- Fluency in English.
- 3+ years of Dry Bulk adjacent sales or marketing business experience.
- 3+ years of product or product marketing experience, preferably in a technology-focused company.
- Proven track record of creating and delivering successful product marketing strategies.
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
- Strong analytical skills and a passion for turning data into actionable insights.
- Ability to work independently in a fast-paced and rapidly changing environment.
We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination.
Product Marketing Manager - Dry Bulk - FTC maternity cover in London employer: Kpler
Kpler is an exceptional employer that champions innovation and collaboration, providing a dynamic work environment where employees can thrive. With a commitment to inclusivity and diversity, Kpler offers ample opportunities for professional growth and development, ensuring that every team member feels valued and empowered. Located in a vibrant setting, our culture fosters creativity and teamwork, making it an ideal place for those looking to make a meaningful impact in the commodities and energy sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Dry Bulk - FTC maternity cover in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Kpler or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by understanding Kpler’s products inside out. Dive into their Dry Bulk offerings and think about how you can contribute to their go-to-market strategies. Show them you mean business!
✨Tip Number 3
Don’t just talk about your experience; bring examples! Be ready to share specific instances where you’ve successfully crafted marketing strategies or engaged with clients. This will help you stand out from the crowd.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Kpler team. Let’s make it happen together!
We think you need these skills to ace Product Marketing Manager - Dry Bulk - FTC maternity cover in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in Dry Bulk and how it aligns with Kpler's mission to simplify global trade information.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful product marketing strategies you've implemented. This will help us see the impact you've made in previous roles.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to convey your ideas, as we value excellent communication skills that can simplify complex concepts.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Kpler
✨Know Your Product Inside Out
Before the interview, dive deep into Kpler's Dry Bulk products. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling value propositions during the interview.
✨Showcase Your Market Insight
Be prepared to discuss your understanding of the Dry Bulk sector and commodity trading. Bring examples of how you've successfully marketed similar products in the past, and demonstrate your ability to analyse market trends and customer needs.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you’ve contributed to cross-functional initiatives in previous roles.
✨Ask Thoughtful Questions
At the end of the interview, ask insightful questions about Kpler’s future product strategies or market challenges. This shows your genuine interest in the company and helps you gauge if it’s the right fit for you.
