At a Glance
- Tasks: Lead innovative marketing campaigns to drive growth and engage clients in the property sector.
- Company: Dynamic international property solutions business with a focus on growth.
- Benefits: Generous salary, 27 days leave, health cover, and exciting travel opportunities.
- Other info: Collaborative environment with excellent career development and social events.
- Why this job: Shape marketing strategies and make a real impact in a growing company.
- Qualifications: Experience in B2B marketing, demand generation, and a passion for tech.
The predicted salary is between 35000 - 45000 £ per year.
Location: Exeter, Devon (Hybrid)
Salary: From £50,000 per annum
The Opportunity
We're looking for an experienced Growth Marketing Manager to join a growing international property solutions business in a newly created role. This is an opportunity to shape how marketing drives commercial growth across a business that helps organisations source and manage property and accommodation solutions in key markets worldwide. You'll have the autonomy to develop campaigns, introduce new technology and AI tools, and continuously improve how we identify, engage and nurture prospective clients. Working closely with our commercial and client teams, you'll translate business priorities into targeted campaigns that generate qualified opportunities and measurable revenue. This is a commercially focused role rather than a traditional brand marketing position. While maintaining a strong and consistent brand remains important, your primary focus will be demand generation, lead nurturing and supporting growth throughout the customer journey. You'll also coordinate external specialists across content, design, website optimisation, SEO and account-based marketing.
Key Responsibilities
- Growth Marketing
- Plan and deliver targeted multi-channel campaigns across the customer journey.
- Build campaigns around priority markets, sectors, services, locations and strategic accounts.
- Develop audience segmentation, messaging, customer journeys and compelling calls to action.
- Test new channels and approaches, using performance data to continually improve results.
- Demand Generation & Lead Nurturing
- Create and manage automated lead nurturing programmes for prospects at different stages of the buying journey.
- Develop lead scoring models to help commercial teams prioritise opportunities.
- Use customer behaviour, engagement and intent data to identify demand.
- Turn digital activity, campaigns, events and content engagement into qualified sales opportunities.
- Improve conversion rates and visibility throughout the sales funnel.
- Marketing Automation & AI
- Build and optimise automated email and outreach campaigns.
- Use AI to enhance research, campaign personalisation, content development and productivity.
- Identify new tools and technologies that improve marketing effectiveness.
- Ensure data quality, compliance and brand consistency across marketing systems.
- Events & Account-Based Marketing
- Develop campaigns before, during and after key industry events.
- Support targeted campaigns for strategic accounts and priority prospects.
- Create personalised marketing journeys for key decision-makers and buying groups.
- Performance & Reporting
- Define clear success metrics for every campaign.
- Track lead generation, engagement, conversion, pipeline contribution and ROI.
- Produce straightforward reports highlighting performance, insights and recommendations.
- Use data and commercial feedback to continually optimise marketing activity.
- Collaboration
- Work closely with commercial teams to align marketing activity with business priorities.
- Partner with client-facing colleagues to identify success stories, growth opportunities and market insight.
- Brief and manage external agencies, designers and specialist partners.
- Coordinate campaign planning and delivery across internal and external stakeholders.
About You
You'll bring experience in B2B growth marketing, demand generation, lifecycle marketing or a similar commercially focused role. Experience in property, real estate, flexible workspace, hospitality, relocation, corporate housing or another service-led B2B environment would be advantageous, but we welcome applicants from other sectors with strong commercial marketing experience. You'll also have:
- A proven track record of delivering campaigns that generate leads, pipeline and revenue.
- Experience with CRM, email marketing, marketing automation and analytics platforms.
- A strong understanding of segmentation, lead scoring and customer journeys.
- Confidence using data and insight to drive marketing decisions.
- Experience working closely with sales or business development teams.
- An interest in applying AI and emerging technologies within marketing.
- Excellent project management and organisational skills.
- The ability to manage multiple campaigns and external partners simultaneously.
- A proactive, hands-on approach with the confidence to shape a newly created role.
What We Offer
We're committed to investing in our people and creating an environment where individuals can thrive.
- Time to Recharge
- 27 days annual leave (including two company rest days), plus Bank Holidays
- Birthday Celebration Day
- Paid length of service sabbaticals
- Recognition & Experiences
- Quarterly reward experiences
- International travel opportunities
- Health & Wellbeing
- Private medical and dental cover
- 24/7 GP access
- Employee Assistance Programme
- Financial Benefits
- Electric car, cycle and technology salary sacrifice schemes
- Workplace pension with enhanced employer contributions based on length of service
- Everyday Perks
- Employee discount programme
- Complimentary office lunches
- Regular social events and networking opportunities
Growth Marketing Manager in Exeter employer: KPI Recruiting Ltd
KPI Recruiting is an exceptional employer for those looking to thrive in the Engineering and Manufacturing recruitment sector. With a strong focus on employee development, our supportive work culture fosters growth through structured training and mentorship opportunities, allowing you to take ownership of your desk while being backed by a successful £45m recruitment business. Located in Sutton, you'll benefit from a vibrant community and access to a diverse range of high-value clients, making this an ideal environment for ambitious recruiters seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KPI Recruiting Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KPI Recruiting Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KPI Recruiting Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KPI Recruiting Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KPI Recruiting Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KPI Recruiting Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about KPI Recruiting Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KPI Recruiting Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KPI Recruiting Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KPI Recruiting Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
