At a Glance
- Tasks: Lead KPay's UK market entry and build commercial presence from scratch.
- Company: Join a top fintech company recognised for innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a pioneering team with significant ownership and growth potential.
- Why this job: Make a real impact in a fast-paced, zero-to-one market environment.
- Qualifications: Strong research, negotiation skills, and a passion for market strategy.
The predicted salary is between 81000 - 99000 £ per year.
KPay Group (“KPay”) is a leading fintech company committed to empowering businesses of all sizes through simple, seamless, smart and secure technology solutions.
Serving more than 89,000 merchants across Australia, Hong Kong, Japan, and Singapore, KPay helps unlock growth potential by building a one-stop platform for financial management, business operations, and digital transformation.
In 2024, KPay raised a record-breaking USD 55 million in its Series A funding round - the largest globally in the payments sector that year.
The company has since been recognised as Pay Tech of the Year at the 2025 Asia Fin Tech Awards, selected on Forbes Asia’s 100 to Watch list in 2025 and ranked among the Singapore's Top Fin Tech Companies 2026 list, curated by Tech in Asia and Statista.
About the Role In this role, you will help lead KPay's UK market entry and play a key role in building our commercial presence from the ground up.
This is not a traditional strategy role.
As one of the first members of KPay's UK expansion team, you will have significant ownership over where we play, how we enter the market, and how we turn opportunities into real commercial growth .
You'll work closely with merchants, local partners, Product, Marketing, Finance, Compliance, and our global teams to identify high-potential opportunities, build partnerships, develop go-to-market strategies, and turn market insights into measurable revenue and transaction volume .
If you're someone who enjoys researching a market, building the business case, negotiating with partners, and then rolling up your sleeves to make it happen , this role is for you.
You’ll be operating in a true 0-to-1 environment , where there is no existing playbook, building it along the way.
Responsibilities: Zero-to-One Market Penetration
Strategy Analyst - GTM employer: KPay Group
KPay Group is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those eager to make a significant impact in the fintech landscape. With a commitment to employee growth and development, KPay offers unique opportunities to be part of a pioneering team in the UK expansion, all while enjoying the benefits of working in vibrant cities like London or Manchester. Join us to be at the forefront of financial technology, where your contributions will directly influence our success and the future of businesses worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Analyst - GTM
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like KPay Group!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Strategy Analyst - GTM
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at KPay Group, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at KPay Group
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with KPay Group’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
