At a Glance
- Tasks: Transform data into actionable insights and optimise web performance.
- Company: Join Kaplan, a leader in education and professional development.
- Benefits: Enjoy competitive salary, flexible working, and generous leave options.
- Other info: Diverse and inclusive workplace with excellent career progression opportunities.
- Why this job: Make a real impact in a collaborative environment while growing your career.
- Qualifications: Experience with analytics platforms and a passion for data-driven decision making.
The predicted salary is between 29500 - 31000 £ per year.
We are looking for a Web Analyst to join our team. As a Web Analyst within our Insights team, you will be working closely with our Marketing Channel Owners and UX team, influencing decision making through converting data into actionable insights. You will specialise in Digital Analytics to understand our customers, through the analysis and interpretation of web data, supercharged by leveraging AI tools such as Gemini.
As a Web Analyst, you will:
- Contribute to the success of the site optimisation workstream through the provisions of insights and recommendations, improving both conversion rates and site visibility in search engines/LLMs.
- Use Google Analytics and Big Query to interrogate data and provide insights into commercial and marketing performance.
- Utilise SQL, to conduct analysis on data from Analytics and Marketing platforms.
- Present insights and recommendations to stakeholders.
- Develop and maintain a suite of reports in Google Analytics and Data Studio, to support marketing team decision-making.
- Provide ad-hoc reporting and analysis support to key stakeholders across the Marketing team.
- Maintain robust Analytics data collection through data monitoring and reconfiguration of Analytics platforms, utilising tools like Google Tag Manager.
- Embrace generative AI tools like Gemini to streamline workflows, assist in writing programming scripts, and enhance data interpretation.
This is an excellent opportunity for someone who may be currently working as a Web Analyst, Data Analyst or a recent graduate with experience of data analysis who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role:
- Experience of using Analytics platforms (preferably Google Analytics).
- Ability to convert data into actionable insights.
- Ability to deal with key stakeholders within the business.
- Previous experience with eCommerce websites.
- Analytical mind and problem-solver.
- Familiarity with SQL or equivalent.
- Familiarity with Google Tag Manager (GTM) is desirable.
- Clear and concise communicator.
Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.
Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together.
Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world.
As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.
What we offer:
- 28 days annual leave + option to purchase more.
- Season ticket loan and cycle to work scheme.
- Big discounts on Kaplan courses for you and your family.
- Private medical, income protection, and life insurance.
- 24/7 confidential helpline providing counselling and other support services.
- Company pension contributions.
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels.
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Wednesday 26th August 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team at kaplanstaff.recruitment@kaplan.com.
As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.
Web Analyst in Manchester employer: KP UK
Kaplan Professional is an exceptional employer that prioritises employee growth and development, offering a supportive work culture where integrity and collaboration thrive. With competitive salaries, comprehensive benefits, and flexible working arrangements, employees are empowered to succeed while contributing to a mission of providing equal access to education. Joining Kaplan means being part of a diverse global organisation that values creativity and fosters meaningful career progression in the finance and education sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analyst in Manchester
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We think you need these skills to ace Web Analyst in Manchester
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
