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- Tasks: Transform data into insights that drive action and shape decisions across KP Snacks.
- Company: Join KP Snacks, a leading brand in the snack industry with a collaborative culture.
- Benefits: Competitive salary, annual bonus, comprehensive healthcare, and 25 days holiday.
- Why this job: Make a real impact on beloved snack brands while developing your analytical skills.
- Qualifications: Strong analytical skills, experience with retail data, and proficiency in Excel.
- Other info: Dynamic work environment with opportunities for growth and inclusion.
The predicted salary is between 45000 - 63000 £ per year.
We’re looking for a Continuous Insights Manager to join us at KP Snacks. You’ll be at the heart of our Marketing team, turning data into insights that inspire action and help shape decisions across KP Snacks. This role is all about curiosity, collaboration and making data tell a compelling story. You’ll manage regular reporting on market performance, providing clear and actionable recommendations that keep our brands growing and connected to snackers everywhere.
As a Continuous Insights Manager, you’ll work closely with our Category, Research & Insights team – the hub for data-driven decision-making. You’ll lead periodic reporting on KP Snacks’ performance, monitor key metrics and act as an early warning radar for trends and opportunities. Alongside this, you’ll conduct deep-dive analyses to support teams across Brand Marketing, Sales and Commercial Finance, helping them understand what’s happening in the market and why.
You’ll also build and maintain database reports in partnership with Nielsen and Kantar, manage relationships with external data partners and support our annual Growth Planning process with impactful market and consumer trend analysis. This is a fantastic opportunity to influence decisions at all levels, gain exposure across the business and make a real difference to some of the UK’s most-loved snack brands.
We believe in rewarding our colleagues and helping them thrive. Annual salary from £45,000 depending on experience.
- Annual bonus scheme, with a strong track record of overachievement
- Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
- KP Pension Plan – contribution matching up to 7% of your salary
- 25 days holiday, plus the option to buy more
- KP4ME – our online platform for benefits, discounts, wellbeing tools and more
Key Responsibilities:
- Lead market performance reporting – Own the delivery of regular reports on KP Snacks’ performance and market trends, providing clear, actionable insights that help the business make informed decisions
- Deliver deep-dive analyses – Investigate areas of interest or concern across our brands, categories and channels, turning complex data into compelling stories that support Brand Marketing, Sales and Commercial Finance teams
- Build and maintain database reports – Work with Nielsen and Kantar to create and manage tools that allow our Brand and Commercial teams to self-serve for basic data requests, ensuring efficiency and accuracy
- Manage external data partnerships – Maintain strong relationships with Nielsen and Kantar, and lead the Mintel and IGD relationships, ensuring KP Snacks gets the best quality and value from these contracts
- Support strategic planning – Support our annual Growth Planning process by delivering external insights on macro trends, consumer behaviour and market dynamics, helping shape future strategies
We’re committed to inclusion. We’re building a workplace where everyone belongs.
Key Skills:
- Analytical strength and curiosity – A passion for digging into data, spotting patterns and uncovering insights that drive action
- Experience with retail and consumer data – Experience with ideally Nielsen and Kantar, with the ability to turn data into meaningful stories
- Technical skills and data literacy – Strong Excel skills and confidence working with multiple data sources, plus an understanding of key sales and shopper metrics
Insights Director | Brand in Slough employer: KP Snacks
Contact Detail:
KP Snacks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Director | Brand in Slough
✨Tip Number 1
Network like a pro! Reach out to current employees at KP Snacks on LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Prepare for the interview by diving deep into KP Snacks' recent market performance. Bring your insights to the table and show how you can turn data into compelling stories that drive action.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, focus on how your analytical strength led to actionable insights. Make it relatable and engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows your genuine interest in joining the KP Snacks team.
We think you need these skills to ace Insights Director | Brand in Slough
Some tips for your application 🫡
Show Your Curiosity: When you're writing your application, let your curiosity shine through! Talk about how you love digging into data and uncovering insights. We want to see that you're not just looking for a job, but you're genuinely excited about the role and what it entails.
Tell a Compelling Story: Remember, this role is all about making data tell a story. In your application, share examples of how you've turned complex data into actionable insights in the past. We’re keen to see how you can bring that skill to our team!
Highlight Your Technical Skills: Make sure to mention your technical skills, especially with tools like Excel, Nielsen, and Kantar. We need someone who’s comfortable working with data, so don’t shy away from showcasing your experience and confidence in this area.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about KP Snacks and our culture!
How to prepare for a job interview at KP Snacks
✨Know Your Data
Before the interview, brush up on your knowledge of data analytics and insights. Be prepared to discuss how you've turned complex data into actionable insights in previous roles. KP Snacks is looking for someone who can make data tell a compelling story, so have specific examples ready.
✨Show Your Curiosity
Demonstrate your passion for digging into data and spotting trends. Prepare questions that show your curiosity about KP Snacks' market performance and consumer behaviour. This will highlight your analytical strength and eagerness to contribute to their growth.
✨Familiarise Yourself with Key Metrics
Make sure you understand key sales and shopper metrics relevant to the snack industry. Being able to discuss these metrics confidently will show that you’re not just familiar with data but also understand its implications for business decisions.
✨Build Rapport with External Partners
Since managing relationships with Nielsen and Kantar is part of the role, think about how you would approach building strong partnerships. Be ready to share any experiences you have in managing external relationships and how you ensured quality and value from those collaborations.
