At a Glance
- Tasks: Create and deliver engaging shopper marketing plans for key customers.
- Company: Join KP Snacks, a leader in the food and beverage industry.
- Benefits: Competitive salary, annual bonus, healthcare, and 25+ days holiday.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape how brands connect with shoppers and drive impactful campaigns.
- Qualifications: Experience in FMCG and shopper marketing with strong relationship skills.
The predicted salary is between 51750 - 63250 £ per year.
Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side. We’re looking for a Shopper Marketing Manager to join us at KP Snacks. This is a brilliant opportunity to shape how our brands show up for shoppers and bring more happy snacking moments to life with KP Snacks.
You will create and deliver insight-led, omnichannel Shopper Marketing plans for key strategic customers, turning insight into engaging campaigns that drive real impact. Working closely with sales, brand and media agency partners, you will connect the dots between shopper behaviour, retailer strategy and the KP Masterplan. You will identify the biggest opportunities to grow our brands, ensuring they stand out across the full shopper journey.
You will also use performance data and insights to learn, adapt and continuously improve, helping shape future shopper strategy. We believe in rewarding our colleagues and helping them thrive.
- Competitive annual salary, annual salary review and annual bonus opportunity, plus KP Pension Plan with up to 7% matched contributions
- ~25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
- ~ Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
- ~ Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
- ~ KP4ME benefits platform with discounts, cashback and wellbeing support
- ~ Enhanced family-friendly policies to support colleagues at every stage of life
Build insight-led shopper plans with key customers:
- You will develop tailored omnichannel plans using retailer strategy, category insight and shopper behaviour to unlock the biggest opportunities for growth.
Collaborate to deliver the KP masterplan:
- You will partner closely with brand and sales teams to align plans to the KP Masterplan and commercial priorities, ensuring strong stakeholder alignment and standout points of interruption.
Engage and influence key partners:
- You will bring plans to life with retailers and media agencies, building strong relationships, securing support and elevating partnerships.
Relevant FMCG and shopper marketing experience:
- You bring experience in FMCG, with strong exposure to Shopper Marketing and an understanding of grocery or impulse channels.
Strong relationship building skills:
- You build trust quickly with internal stakeholders, retailers and agency partners to deliver shared success.
Strong data and insight capability:
- You are confident using data to shape plans, optimise performance and deliver clear, actionable recommendations.
At KP Snacks, we're passionate about creating happy snacking moments through our great tasting snacks and iconic brands. For decades, we've been delighting consumers by combining well-loved favourites with exciting innovations that reflect changing tastes and expectations. We’re committed to inclusion. We’re building a workplace where everyone belongs.
Marketing Manager - Food and Beverage Industry in Reading employer: KP Snacks
At KP Snacks, we pride ourselves on fostering a vibrant and inclusive work culture that celebrates creativity and collaboration. As a Senior Customer Service Coordinator in Ashby-de-la-Zouch, you'll enjoy a hybrid working model, competitive benefits, and ample opportunities for professional growth within a passionate team dedicated to delivering exceptional service. Join us and be part of a company that values your contributions while indulging in the joy of snacks!
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Food and Beverage Industry in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KP Snacks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KP Snacks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KP Snacks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KP Snacks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Food and Beverage Industry in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KP Snacks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KP Snacks:Show us that you’ve done your homework! In your application, briefly mention what you admire about KP Snacks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KP Snacks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KP Snacks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KP Snacks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
