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- Tasks: Drive innovation in marketing by developing exciting new snack products.
- Company: Join KP Snacks, a dynamic and inclusive team passionate about snacks.
- Benefits: Enjoy a £6,000 car allowance, annual bonuses, and comprehensive healthcare.
- Why this job: Be part of a creative team that values your unique ideas and perspectives.
- Qualifications: Experience in FMCG innovation or marketing, especially in food.
- Other info: Flexible working model with opportunities for career growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Slough (Head Office) with some travel to other sites. We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side. We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.
Join our snack-loving team. We’re looking for an Innovation Marketing Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
About the role
This is a key role within our Marketing team, reporting to the Head of Innovation. You’ll help grow our business by developing insight-driven, profitable and sustainable new products that excite our customers and lead category growth. You’ll take creative ideas from consumer insights and turn them into reality, working cross-functionally and influencing stakeholders to deliver innovation that makes a difference.
What’s in it for you?
- £6,000 car cash allowance.
- Annual bonus scheme, with a strong track record of overachievement.
- Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care.
- KP Pension Plan – contribution matching up to 7% of your salary.
- 25 days holiday, plus the option to buy more.
- KP4ME – our online platform for benefits, discounts, wellbeing tools and more.
What will you be doing?
- Identify and develop consumer-led propositions that deliver category growth and commercial value, using deep knowledge of consumers, brands, and market trends.
- Lead the end-to-end innovation process, from idea generation through Stage Gate, ensuring projects are insight-driven and commercially viable.
- Create compelling concepts for research and consumer testing, translating insights into actionable product ideas.
- Build robust business cases for new product development, including financial modelling and risk assessment.
- Collaborate with cross-functional teams including Brand Marketing, Research & Insights, Product Development, Category Management, Shopper Marketing and Commercial teams.
- Manage timelines and budgets for innovation projects, ensuring delivery against agreed milestones.
- Influence senior stakeholders and secure buy-in for innovation proposals, presenting clear and persuasive recommendations.
- Monitor market performance of launched products and identify opportunities for optimisation and future growth.
- Work closely with Intersnack Group colleagues across Europe to share best practice and align on innovation objectives.
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together. We’re committed to inclusion. We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
We’d love to hear from you if you can bring:
- Significant experience in FMCG innovation or marketing, ideally within the food industry.
- Proven track record of launching successful, insight-led products that deliver commercial results.
- Strong understanding of consumer research, category dynamics and brand growth strategies.
- Experience managing complex projects through Stage Gate processes.
- Excellent stakeholder management and influencing skills, with the ability to engage senior leaders.
- Strong financial acumen and ability to build commercially sound business cases.
- Highly competent in PowerPoint and Excel; experience with Nielsen Answers and Kantar WorldPanel Online is advantageous.
Innovation Marketing Manager employer: KP Snacks
Contact Detail:
KP Snacks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Innovation Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at KP Snacks on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into KP Snacks' products and recent innovations. Show us you’re not just passionate about snacks, but also about how you can contribute to our growth and creativity.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your past experiences align with the role of Innovation Marketing Manager. We want to hear how you’ve turned insights into successful products before.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our snack-loving team!
We think you need these skills to ace Innovation Marketing Manager
Some tips for your application 🫡
Show Your Passion for Innovation: When you're writing your application, let your enthusiasm for innovation shine through! Share specific examples of how you've turned creative ideas into successful products in the past. We want to see that spark!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in FMCG innovation or marketing. Use keywords from the job description to show us you understand what we're looking for. It’ll make a big difference!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your achievements. Remember, we want to know how you can contribute to our team at KP Snacks!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at KP Snacks
✨Know Your Stuff
Before the interview, dive deep into KP Snacks and their product range. Understand their market position and recent innovations. This will help you speak confidently about how your experience aligns with their goals and how you can contribute to their innovation strategy.
✨Showcase Your Creativity
As an Innovation Marketing Manager, creativity is key. Prepare examples of past projects where you turned consumer insights into successful products. Be ready to discuss your thought process and how you collaborated with cross-functional teams to bring ideas to life.
✨Master the Metrics
Brush up on your financial acumen and be prepared to discuss how you've built business cases in the past. KP Snacks values insight-driven decisions, so be ready to explain how you’ve used data to drive product success and category growth.
✨Engage and Influence
Stakeholder management is crucial for this role. Think of instances where you successfully influenced senior leaders or gained buy-in for your ideas. Practice articulating these experiences clearly, as it will demonstrate your ability to navigate complex project environments.