Business Account Manager - Discounters

Business Account Manager - Discounters

Full-Time 50000 - 60000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead commercial strategies and manage a £15m+ account portfolio for KP Snacks.
  • Company: Join KP Snacks, a dynamic team passionate about snacks and collaboration.
  • Benefits: Enjoy competitive salary, bonuses, healthcare support, and 25 days holiday.
  • Other info: Embrace a culture of inclusion and innovation with excellent career development opportunities.
  • Why this job: Make an impact in a fast-paced environment while building strong customer relationships.
  • Qualifications: Experience in managing FMCG accounts and delivering sustainable growth.

The predicted salary is between 50000 - 60000 £ per year.

Are you the right applicant for this opportunity? Find out by reading through the role overview below.

Slough (Head Office) We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side. We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.

Join our snack-loving team! We're looking for a Business Account Manager to join us at KP Snacks. If you're ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you this could be your next big move.

About the role: As Business Account Manager, you'll be the commercial lead for your customer area, with full accountability for delivering revenue, volume and margin targets across a £15m+ account portfolio. You'll build strong, insight-led customer relationships and lead the development, negotiation and delivery of Joint Business Plans that unlock sustainable growth. You'll set clear account strategies aligned to KP Snacks wider commercial priorities, defining where to play and how to win across our brand portfolio within the Discount Retailers channel. Working closely with Marketing, Category, Finance, Shopper Activation, Supply Chain and other teams, you'll ensure plans are executed brilliantly in market.

What's in it for you? We believe in rewarding our colleagues and helping them thrive. Here's a flavour of what we offer:

  • Competitive annual salary, plus an annual bonus scheme, with a strong track record of overachievement
  • £6,000 car allowance
  • Comprehensive healthcare support including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
  • KP Pension Plan contribution matching up to 7% of your salary
  • 25 days holiday, plus the option to buy more
  • KP4ME our online platform for benefits, discounts, wellbeing tools and more

What will you be doing?

  • Owning full commercial accountability
  • Managing a £15m+ account portfolio, including forecasting, pricing, trade investment, margin delivery and overall financial performance
  • Leading Joint Business Planning and customer relationships
  • Building trusted partnerships at head office level, shaping and negotiating JBPs that deliver mutual value and long-term growth
  • Developing and executing customer account strategies
  • Creating clear, focused plans aligned to KP Snacks strategic priorities, including promotions, distribution growth, range reviews and new product launches
  • Driving insight-led growth opportunities
  • Using shopper, category, EPOS and commercial insight to identify opportunities, improve efficiency and support medium- and long-term growth strategies
  • Leading cross-functional collaboration and execution
  • Acting as the key interface between Sales and internal teams to ensure plans are aligned, delivered on time and executed to a high standard
  • Ensuring strong commercial governance and ways of working
  • Maintaining forecast accuracy, managing pricing and claims, delivering strong promotional ROI and using internal systems and BI tools to support robust decision-making

Who are we? We're KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love from Hula Hoops to McCoys. In the UK, we're a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We're proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together. We're committed to inclusion. We're building a workplace where everyone belongs. If you don't tick every box, we'd still love to hear from you; your unique perspective could be just what we need.

And if there's anything we can do to make the process easier for you, just let us know. We'd love to hear from you if you can bring:

  • Proven experience managing UK FMCG customer accounts
  • With a strong track record of building insight-led relationships and delivering sustainable growth
  • Demonstrated commercial delivery
  • Consistently achieving revenue, margin and volume targets within a fast-paced environment
  • Experience owning significant P&L responsibility
  • Managing £15m+ accounts, including forecasting, trade investment and profitability
  • Strong Joint Business Planning capability
  • Including development, negotiation and execution of JBPs, range reviews and promotional plans
  • Confidence using insight to influence decisions
  • Turning EPOS, category and commercial data into clear, compelling customer recommendations

Business Account Manager - Discounters employer: KP Snacks

At KP Snacks, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. Our Hellaby location provides employees with competitive benefits, including flexible shift patterns and opportunities for professional growth, ensuring that every team member can thrive in their career while enjoying a healthy work-life balance.

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Contact Details:

KP Snacks Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Business Account Manager - Discounters

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Business Account Manager - Discounters at KP Snacks, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including KP Snacks. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Account Manager - Discounters. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Business Account Manager - Discounters

Commercial Accountability
Account Management
Joint Business Planning (JBP)
Negotiation Skills
Insight-led Relationship Building
Revenue and Margin Target Achievement
Forecasting

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for KP Snacks:When writing your cover letter, make sure to tailor your message specifically for KP Snacks. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at KP Snacks

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show KP Snacks that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show KP Snacks that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with KP Snacks’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.