Brand Activation Manager

Overview

Brand Activation Manager – Whole Earth
Slough (Head Office)

We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side. We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.

Join our snack-loving team
We’re looking for a Brand Activation Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.

About the role

As Brand Activation Manager for Whole Earth, you’ll lead the UK brand strategy and activation plans, bringing our purpose-led brand to life across media, PR, shopper and innovation channels. You’ll be the lead market within the EU, working closely with our International Brand team to deliver campaigns, launch new products and manage brand performance. You’ll collaborate with Sales, Category, Supply Chain and our co-manufacturing partners to drive growth and deliver against our ambitious goals. This is a hands-on, commercially focused role with real scope to make an impact.

You’ll be responsible for delivering the UK Annual Growth Plan, managing the full marketing mix and ensuring our brand connects with consumers in meaningful ways. From launching new products and managing pack changes, to leading media strategy and driving in-store activation, you’ll be at the heart of Whole Earth’s UK success story.

What’s in it for you?

We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:

• Annual bonus scheme, with a strong track record of overachievement

• £6000 annual car allowance.

• Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care

• KP Pension Plan – contribution matching up to 7% of your salary

• 25 days holiday, plus the option to buy more

• KP4ME – our online platform for benefits, discounts, wellbeing tools and more

What will you be doing?

• Lead the development and delivery of the UK Annual Growth Plan, using market analysis, consumer insight and brand strategy

• Manage the full UK marketing mix, including media, PR, social, shopper and experiential channels

• Launch NPD and EPD initiatives with excellence, from business case handover through to post-launch review

• Own pack and price architecture for the UK market, using insight to recommend changes that drive growth

• Develop compelling customer sell-in materials for NPD and brand plans

• Lead UK media strategy and manage campaign execution across priority platforms

• Manage local PR and social media activity, ensuring alignment with brand positioning and tone of voice

• Deliver impactful shopper activation campaigns in collaboration with Sales, Category and retailer marketing teams

• Monitor brand performance using P&L metrics, brand health trackers, and competitor analysis

• Own the UK MAPEX budget, ensuring accurate forecasting, effective spend and ROI tracking

• Collaborate with cross-functional teams including Sales, Category, Finance, Supply Chain, Quality and Technical

• Build strong relationships with co-manufacturing partners and support the 2026 production transition to the IS NL Doetinchem site

• Contribute to key business forums including PPR, MTP, Growth Planning and Business Performance Reviews

• Stay close to market trends and competitor activity, bringing fresh thinking and ideas to the team

Who are we?

We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.

We’re committed to inclusion

We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.

We’d love to hear from you if you can bring:

• Proven experience leading end-to-end brand campaigns across media, PR, social and shopper channels

• Experience launching new products into market and managing pack changes across multiple channels

• Strong commercial acumen with experience managing budgets, P&L and translating insight into action

• Familiarity with continuous data sources such as Nielsen, Kantar or IRI, and has the ability to use consumer, shopper and market data to build compelling brand plans and drive performance

• Experience working cross-functionally with Sales, Category, Supply Chain and Central Marketing teams

• Strong Excel & PowerPoint skills – confident analysing and manipulating data using pivot tables, formulas and charts, and able to create compelling presentations for internal and customer-facing use

• Experience managing marketing expenditure (MAPEX), including forecasting, tracking and ROI analysis