Marketing & Communications Officer - Law Firm

The Firm Established in 2020, KP Law (previously Keller Postman) is a specialist litigation boutique, focussing on collective redress.

The firm has over 100 employees across offices in London, Manchester, Birmingham, and Liverpool , representing over 250,000 individual clients across a range of cases in areas such as product liability, competition, worker rights, data breach and privacy and financial services.

The firm’s ethos is to combine the best legal talent with a strong operational and technological platform to enable its clients to pursue cases that could not otherwise be brought against large corporates as a result of their wrongdoing. Uniquely, KP Law is owned and fully financed by a recognised UK litigation funder (Legatus Holdings). All of its cases are for claimants and carried out under contingent fee agreements at no cost or risk to its clients.

KP Law was ranked Tier 1 for Group Litigation: Claimant in The Legal 500 UK Guide 2024. This follows our success in 2023 where we received a commendation for ‘Litigation Boutique Firm of the Year’ at The Lawyer Awards 2023 and won the Race Equality Initiative of the Year at the 2023 Women & Diversity in Law Awards.

As the Marketing and Communications Officer, you will support the Head of Marketing in driving the marketing, digital and communications activities of the firm as well as being responsible for producing all non-legal client communications required to support the business and build client engagement and therefore client value.

The marketing and communications officer will also be responsible for leveraging data and insights to continually review and optimise prospect and client communication as well as campaign engagement performance.

Communication channels will include, but not be limited to, web, social media and other digital marketing platforms, plus other traditional offline channels including email, SMS, telephone and print.

Support the delivery of the firms’ communications and engagement strategy
Working with other stakeholders to plan and execute ongoing prospect and client engagement and communication activities to build client loyalty.
Produce all non-legal content to support marketing, digital and communication activities. This includes identifying and then writing, editing and publishing content and copy for various digital platforms including websites, blogs, videos, email marketing and other marketing and communication campaigns, social media posts, infographics and other traditional offline channels including print.
Assist in management and updating of KP Law owned websites (including operating CMS) and social media platforms
Develop and implement marketing and lead generation campaigns to drive new clients to a combination of new and existing claims. Manage and direct external communication agencies including content/copy writers
Maintain consistent brand messaging across all communications
Identify, analyse, and measure communication trends and based on this analysis, make recommendations for future communication campaigns and channels
Prepare reports and analytics on the overall performance of all communications including metrics such as open rates, opt-in/outs, and engagement using tools such as GA etc.

Over 5 years marketing, lead generation and communication experience including email and other channel marketing
~ Experience of CRM and utilising CRM platforms to build and implement client engagement
~ Outstanding communication skills and the ability to build successful relationships in a matrix organisation
~2-3 years word-press experience to manage, build, and plan web pages and new content
~ Experience in creating graphics for social media and web content
~Ideally the successful candidate will have a relevant degree (potentially English) and experience within a volume-based law firm, other lead generating business or agencies.

Our approach to our people is underpinned by our commitment to equity, diversity, inclusion and well-being. Our ambition is to build a richly diverse workforce made up of the best talent in our industry. With a workplace that is supportive and inclusive, recognises and nurtures talent, and has a strong sense of community between colleagues.

This means that everyone who either applies to or works for KP Law is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, disability, sexual orientation, or religious beliefs.

At KP Law, we pride ourselves on being a values-led law firm. We offer an attractive benefits package, that employees value, no matter what stage of their career they are in. Annual discretionary bonus scheme
Company contributory pension scheme
Hybrid working
Life assurance
Cash-back healthcare scheme
Employee Assistance Programme
Subsidised gym membership
Cycle to Work scheme
Staff referral scheme