At a Glance
- Tasks: Support digital marketing campaigns through automation and lead management.
- Company: Join Kortext, a leader in digital learning and student engagement solutions.
- Benefits: Enjoy flexible working, 26 days holiday, and professional development opportunities.
- Other info: Be part of an inclusive team that values diversity and innovation.
- Why this job: Make a real impact on student success while growing your marketing skills.
- Qualifications: Experience with email campaigns and marketing automation platforms is a plus.
The predicted salary is between 31500 - 38500 £ per year.
Digital Marketing Executive – Lead Management & Automation
Location: Hybrid in Bournemouth – 2 days in office, 3 WFH
Hours: Monday - Friday, 37.5 hrs per week
About Kortext
Founded in 2013, Kortext is a global leader in digital learning and student engagement solutions.
We support institutions worldwide with our AI-powered, cutting-edge content discovery and study products, market-leading learner analytics, and streamlined workflows.
Our mission is simple: to help every student fulfil their potential.
We’re growing quickly and looking for passionate individuals who share our vision.
You’ll join a team that collaborates with our education partners across the globe, working together to make a difference.
The Role
The Digital Marketing Executive – Lead Management & Automation supports campaign delivery through hands-on automation, approved audience builds, lead flow checks, routing support, campaign tracking setup, nurture journey support, launch QA and operational records in Marketing Cloud Next and Salesforce.
Reporting to the Digital Marketing Manager, this role works within agreed governance, consent and automation standards to help campaigns launch accurately and leads move through the lifecycle effectively.
The role checks that campaign leads are captured, routed, visible to the right Sales owners and supported with clear handoff information, escalating data, routing, consent or system issues where required.
Marketing Cloud Next strategy, technical systems ownership, data governance, consent compliance, GDPR/PECR oversight, attribution and formal reporting ownership sit with the Digital Marketing Manager.
Key Responsibilities
Marketing Cloud Next Campaign Use and Automation
- Use Marketing Cloud Next to build approved campaign activity within agreed templates, processes and standards.
- Build, test and support approved email journeys, automations, audience segments and nurture workflows.
- Support campaign setup by preparing lists, forms, journeys, tracking requests and launch readiness checks.
- Complete campaign QA across emails, journeys, lists, forms, links, routing rules and launch settings.
Lead Lifecycle, Routing and Campaign Readiness
- Support lead lifecycle processes, including nurture progression, lifecycle status updates, routing checks and Sales handoff coordination.
- Monitor day-to-day lead flow from campaigns into Salesforce, checking that leads are captured, routed and visible to the right Sales owners.
- Carry out hands-on Salesforce checks on lead status, routing outcomes, missing data, ownership, lifecycle stage updates and handoff issues.
- Work closely with Sales to resolve lead routing queries, understand follow-up feedback and flag issues affecting lead quality or progression.
- Maintain lead flow notes, routing updates and issue logs so the Digital Marketing Manager has visibility of risks, blockers and recurring problems.
- Check campaign lists, audience selections and routing rules are ready for launch, escalating data or system issues to the Digital Marketing Manager.
- Build approved audience segments for campaign use based on agreed criteria and campaign briefs.
- Apply agreed consent, suppression and audience exclusion processes, escalating compliance questions to the Digital Marketing Manager.
- Support lead scoring, routing, lifecycle stage updates and handoff checks according to agreed rules.
- Maintain campaign naming, status updates, routing notes, issue logs and operational records for live and completed activity.
Campaign Reporting Support and Optimisation
- Gather campaign performance data, lead flow updates, routing outcomes and launch QA notes for review by the Digital Marketing Manager.
- Support post-campaign reporting by consolidating practical results, highlighting setup issues and identifying automation or routing improvements.
- Monitor campaign setup, routing, journey performance and Salesforce visibility, escalating data, system or reporting discrepancies where needed.
- Maintain campaign naming records, UTM/tracking records, issue logs, QA checklists, process notes and reusable operational documentation.
- Suggest improvements to campaign automation, lead routing, QA processes, documentation and Marketing Cloud Next ways of working.
Skills & Requirements
- Experience supporting email campaigns, marketing automation, campaign operations or lead nurture activity.
- Confident using Marketing Cloud Next or similar marketing automation platforms as a campaign user.
- Comfortable using Salesforce for lead checks, routing outcomes, ownership visibility, missing data checks and lifecycle status reviews.
- Strong attention to detail, with discipline around QA, process documentation, campaign naming, tracking setup and accurate data.
- Good understanding of campaign journeys, segmentation, nurture workflows, consent/suppression processes, lead routing and launch QA.
- Analytical, organised, proactive, service-focused and confident maintaining clear operational records.
- Kortext Benefits
- 26 days holiday + bank holidays (rising to 29 days after 5 years)
- Simplyhealth cash plan to help cover the cost of day-to-day healthcare
- Flexible, hybrid & remote working options to support productivity and wellbeing
- Income protection (60%), life assurance (4x salary) and Company sick pay
- Service awards to recognise and celebrate long-term commitment
- Employee assistance program with 247 confidential support
- Referral bonus for introducing great people to our team
- Learning and development opportunities
- Equal Opportunities Employer
We are committed to building an inclusive workplace where people feel valued, respected, and empowered to thrive.
We celebrate diversity and believe that different perspectives and experiences drive innovation.
Reasonable Adjustments
We strive to ensure our hiring process and workplace are accessible to all, and encourage you to speak with us should you require any adjustments during the hiring process or during your employment.
- See more about Kortext via our Website and Linked In
- #J-18808-Ljbffr
Digital Marketing Executive – Lead Management & Automation in Bournemouth employer: Kortext
Kortext is an exceptional employer that fosters a collaborative and inclusive work culture, allowing employees to thrive in a hybrid environment in Bournemouth. With a strong commitment to employee growth, we offer extensive learning and development opportunities, alongside generous benefits such as 26 days of holiday, flexible working options, and a supportive employee assistance programme. Join us in making a meaningful impact on student engagement while enjoying a rewarding career with a company that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive – Lead Management & Automation in Bournemouth
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Kortext looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
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We think you need these skills to ace Digital Marketing Executive – Lead Management & Automation in Bournemouth
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Kortext, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Kortext and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Kortext
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Kortext might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Kortext.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
