At a Glance
- Tasks: Drive digital marketing campaigns and generate leads across various channels.
- Company: Join Kord, a dynamic fintech at the forefront of compliance and trust.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and personal development.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 3-5 years of B2B digital marketing experience and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
About Kord
Kord is an FCA-regulated fintech delivering KYC, Anti-Money Laundering (AML), identity verification, and payments infrastructure to regulated businesses across the UK. We sit at the intersection of compliance, fintech, and trust, helping companies verify who they are dealing with quickly and reliably.
The role
This is a hands-on digital marketing role with lead generation and analytics at its centre. You will run our campaigns across social, email, and the website, then measure what happens and tell the rest of the business what the numbers mean.
Writing is not part of the job. Every word we publish comes from our lead copywriter, from social posts and emails through to landing pages and sales collateral, and our marketing designer produces the visuals. You will work day to day with both of them and with our Head of Marketing, briefing the work, planning the channels and the timings, getting it live, and reporting on how it performed.
One of the most important tasks of the team is to grow inbound. We want marketing bringing in a steady flow of qualified enquiries so that Sales spend less time chasing cold prospects and more time talking to people who came to us. Sales will be your closest partner in that, and what they tell you about lead quality should shape where you spend next.
What you will do
- Lead generation
- Own the digital lead generation plan across paid social, organic social, email, search, and the website.
- Build and run landing pages and campaign journeys using copy from the copywriter, and test your way towards better conversion.
- Work with Sales on lead quality, routing, and follow-up, and adjust targeting based on what they see in conversations.
- Analytics and insights
- Own reporting on channel performance, cost per lead, conversion rates, and pipeline contribution.
- Build dashboards in HubSpot and Google Analytics that people outside marketing can actually read.
- Turn the numbers into clear recommendations, including where to stop spending.
- Set up and maintain tracking properly: UTMs, events, goals, and attribution.
- Email marketing and CRM hygiene
- Build and send email campaigns and nurture journeys in HubSpot, working from copy the copywriter supplies.
- Own segmentation, lists, workflows, and lifecycle stages.
- Keep the CRM clean: deduplication, data quality, consistent properties, lead scoring, and suppression management.
- Keep our data practices in order, including consent and unsubscribe handling.
- Website and product marketing
- Manage our WordPress site day to day: building pages from supplied copy and assets, updates, technical SEO basics, and page speed.
- Support product launches with the campaign plan, channel rollout, and post-launch reporting.
- Coordinate collateral with the copywriter and designer, from one-pagers to case studies, and keep the sales library current.
- Use RocketSaaS alongside the rest of the stack in your day to day work.
- Social media
- Run the day to day on LinkedIn as our main channel, plus any secondary channels we test.
- Own the content calendar, scheduling, community management, and paid amplification. The posts themselves are written for you.
- Brief the copywriter and designer on what each post needs, then report on what performed and why.
Requirements
All of the following are essential:
- 3 to 5 years of B2B digital marketing experience.
- Experience in a fast-paced start-up or scale-up in tech or fintech. You are used to shifting priorities, thin resources, and getting things live rather than perfect.
- A demonstrable record in lead generation, with numbers you can talk through honestly, including the campaigns that did not work.
- Strong analytics skills. You are comfortable in Google Analytics, you can build a report that answers a question, and you know the difference between a signal and noise.
- Hands-on HubSpot experience across email, workflows, lists, and reporting, plus CRM hygiene.
- Hands-on B2B social media experience with LinkedIn as the primary channel, organic and paid.
- Confident managing a WordPress site without needing a developer for routine changes.
- Familiar with Figma, enough to review designs, comment usefully, and pull assets yourself.
- Organised and self-directed, at ease in a small team without much scaffolding.
Advantageous
- Experience with RocketSaaS, which we work closely with. It will shorten your ramp-up.
- Experience marketing to regulated industries, financial services, or compliance buyers.
- Product marketing exposure, particularly supporting launches.
- Paid search, paid social, or SEO at a deeper level.
- Account-based marketing experience.
- An interest in regulation, financial crime, and fintech.
The hiring process
- First stage screening with HR, online.
- Skills interview with the marketing team, online.
- Take-home assignment.
- Presentation of the assignment, in person.
- Culture fit conversation, in person.
Kord is an equal opportunities employer. We welcome applications from all backgrounds and are happy to discuss adjustments at any stage of the process.
Digital Marketing Executive in London employer: Kord
Kord is an exceptional employer, offering a unique opportunity to lead and build the marketing function within a mission-driven fintech at a pivotal growth stage. With a strong commitment to employee development, flexible working arrangements, and a culture that values diverse perspectives, Kord empowers its team members to influence major decisions and grow alongside the business. Join us to make a meaningful impact in a dynamic environment where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kord and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kord are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kord on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kord. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kord. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kord:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kord’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kord
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kord will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kord, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
