At a Glance
- Tasks: Lead and build a high-performing marketing team from scratch.
- Company: Join Kord, a mission-driven fintech transforming trust in transactions.
- Benefits: Flexible working, employee share options, and genuine career progression.
- Other info: Inclusive culture valuing diverse perspectives and ambitious individuals.
- Why this job: Shape Kord's marketing strategy and make a real impact on growth.
- Qualifications: Extensive B2B marketing experience and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
About Kord
Life's biggest moments deserve confidence.
Buying a home, moving money, onboarding a client, completing a critical transaction: trust sits at the centre of every decision.
At Kord, we're building the infrastructure that makes it instant, secure, and verifiable.
Founded in 2019, we've grown from an onboarding platform into a comprehensive trust infrastructure provider serving regulated professional services firms, including conveyancing solicitors and litigation practices, across the legal, property, and financial services sectors.
Through intelligent data orchestration, identity verification, compliance automation, payment processing, safeguarding, and cryptographic proof, we help regulated businesses move faster while maintaining the highest standards of security and compliance.
Our goal is simple: make complex transactions feel effortless.
Venture-backed and supported by a network of experienced entrepreneurs, we operate FCA-authorised payment and credit-data businesses and power critical workflows for businesses across the UK and beyond.
Now we're looking for an experienced
Head of Marketing to build and lead our marketing function from the ground up, grow a high‑performing team, and make marketing a measurable driver of pipeline and revenue.
Why this role matters
This is a rare opportunity to join at a genuine growth inflection point.
We have proven product‑market fit and strong momentum, and now need a marketing leader to unlock the next phase of expansion and build a category‑defining brand in the process.
You’ll own marketing end to end: defining the strategy, leading the team, and proving the commercial impact of everything we do, working directly with the CEO and commercial leadership to shape how Kord goes to market and how we scale.
We take progression seriously.
This is a build‑it‑from‑the‑ground‑up leadership role with real scope to shape the function, influence major decisions, and grow into a senior leader as the business grows.
As Kord scales, so does this role.
- What You’ll Own
- Build and lead the team
- Line‑manage, mentor, and grow a high‑performing marketing team from the ground up, scaling it as the business grows
- Create a culture of ownership, accountability, and continuous improvement
- Set the strategy
- Define Kord’s full marketing strategy, positioning, and go‑to‑market motion
- Partner directly with the CEO and commercial leadership to shape how the business scales
- Own the roadmap, planning rhythm, and commercial targets for the function
- Demand generation and pipeline
- Build and own a repeatable, multi‑channel demand generation engine that materially grows qualified B2B pipeline
- Plan and run paid acquisition (Google Ads, Linked In), SEO, email, and content programmes against clear pipeline targets
- Design and execute account‑based marketing for considered, multi‑stakeholder sales cycles into regulated firms
- Own the numbers: CAC, pipeline contribution, conversion, and attribution, and report them to leadership
- Positioning and messaging
- Translate complex, technical, and regulated propositions into clear, compelling value for buyers
- Develop and own Kord’s positioning, messaging, and value propositions across products and audiences
- Build sales narratives and thought leadership that establish Kord’s authority in trust and compliance infrastructure
- Marketing operations and channels
- Own the marketing technology stack and operating rhythm (Hub Spot CRM and automation, analytics, paid platforms, email, and web)
- Build the reporting and measurement infrastructure that makes marketing’s impact visible and accountable
- Drive efficiency and experimentation across channels to compound results over time
- Sales alignment
- Partner closely with sales and commercial leadership to align marketing output with revenue goals
- Build sales enablement assets and feedback loops that improve conversion through the funnel
Requirements
- Extensive B2B marketing experience, with a proven track record of building demand generation that drove measurable pipeline and revenue
- Line management experience is a must: you have hired, developed, and led marketing teams
- Strong commercial and analytical orientation, comfortable owning targets, metrics, and attribution
- Hands‑on capability across marketing automation and CRM (e. g. Hub Spot), paid acquisition, SEO, email, and content
- Excellent positioning and messaging skills, ideally for technical, considered, or complex products
- Ability to operate independently and set direction in a fast‑moving, scaling business
- Energised by building a function from the ground up rather than inheriting one
- Highly desirable
- Experience marketing to legal, property, financial services, or other regulated professional buyers
- Experience in early‑stage or scale‑up businesses where you built or scaled the marketing function
- Account‑based marketing experience for multi‑stakeholder B2B sales cycles
- A strong content and thought‑leadership track record
- Familiarity with compliance‑sensitive marketing and financial promotions requirements
Why join Kord?
- Own and build the marketing function at a mission‑driven, venture‑backed fintech with proven product‑market fit
- Real scope to build a team, influence major decisions, and grow as a leader alongside the business
- Genuine, fast progression: we invest in our people and this role grows as Kord grows
- Work directly with the CEO and commercial leadership on how the company goes to market
- Flexible working arrangements and employee share options
- An inclusive culture where ambitious people do their best work and diverse perspectives are valued
Kord is an equal opportunities employer. We welcome applications from all backgrounds and are committed to building a diverse and inclusive team.
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Head of Marketing employer: Kord
Kord is an exceptional employer, offering a unique opportunity to lead and build the marketing function within a mission-driven fintech at a pivotal growth stage. With a strong commitment to employee development, flexible working arrangements, and a culture that values diverse perspectives, Kord empowers its team members to influence major decisions and grow alongside the business. Join us to make a meaningful impact in a dynamic environment where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kord and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kord are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kord on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kord. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kord. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kord:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kord’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kord
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kord will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kord, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
