Senior Growth Manager

Kooth PLC are on a mission to use technology as a way to remove any barriers that could prevent someone accessing the mental health support that they need. At Kooth, we create a welcoming space for effective personalised digital mental health care. Kooth is available to over 7.8 million users, who are able to go online and access effective therapy and wellbeing support by speaking to qualified counsellors to manage their mental health in a safe and anonymous way. Kooth is the longest established digital mental health provider in the UK but became the first digital mental health company to list on the London Stock Exchange in 2020, so now is a great time to join and help us support more people towards better mental health.

Role Objective

The Senior Growth Manager is a new role, designed to bring clear strategic focus, scalable systems, and performance marketing discipline to our field and growth efforts. You will lead a team of Senior Kooth Engagement Leads (SKELs) and Kooth Engagement Leads (KELs) across your region. KELs are the foundation of our growth model — they build relationships with schools, healthcare professionals, and community organisations, deliver presentations and workshops, and drive awareness and registrations in their local areas. They know their communities, understand local needs, and are skilled at connecting young people to support. This role exists to enable them to work more strategically and effectively. As a regional leader, you will set the direction, design new approaches, implement digital tools, introduce new ways of working, and build repeatable frameworks that work across multiple contracts. You will work closely with your peer (covering the other region), the Director of Marketing, and cross-functional partners in Commercial and central Marketing to support our next phase of growth.

Key Components

• Growth strategy and prioritisation – 20%
• Scalable delivery model – 40%
• Leadership and accountability – 20%
• Cross-functional working – 10%
• Efficiency and optimisation – 10%

Main Responsibilities

• Build scalable growth infrastructure
• Develop and embed repeatable campaign approaches and engagement frameworks that can be used across multiple contracts
• Work with central Marketing to optimise or implement modern digital tooling and workflows (CRM, marketing automation, webinar platforms, data capture)
• Create clear processes that provide visibility into activities, outputs, and outcomes
• Develop digital-first engagement strategies that complement our field presence
• Lead multi-channel campaign planning
• Design integrated campaigns that leverage owned channels, paid media, social media, and field engagement
• Work closely with Commercial and central Marketing to coordinate messaging, timing, and audience targeting based on business priorities
• Ensure campaigns are designed to reach key audiences: schools, healthcare professionals, and community-based organisations
• Drive strategic prioritisation
• Determine where to concentrate resources for maximum impact
• Use data and insight to make evidence-based decisions about investment and approach
• Set clear performance expectations focused on outcomes (registrations, engagement quality)
• Balance team capacity against opportunity, ensuring effort is directed where it matters most
• Develop team capabilities
• Mentor Senior Engagement Leads and support their growth as strategic leaders
• Coach the team to leverage data, think strategically, and operate efficiently
• Build confidence in new tools, processes, and approaches
• Create accountability structures that drive results whilst maintaining team flexibility
• Enable cross-functional collaboration
• Partner with Commercial teams (Relationship Managers) to align on contract priorities and renewal strategies
• Work with central Marketing to leverage brand campaigns, creative assets, and national programmes
• Collaborate with Business Intelligence to interpret performance data, commission analysis, and translate insights into action
• Collaborate with your peer Senior Growth Manager to share insights and align approaches
• Drive continuous optimisation
• Assess what’s delivering results and identify opportunities to amplify impact
• Explore opportunities to invest in programmatic campaigns and digital channels
• Use analytics and business intelligence to understand performance trends

Requirements

• Degree level education or equivalent professional experience
• Track record building and scaling engagement or user acquisition programmes
• Experience leading teams through growth, expansion and new ways of working
• Demonstrated success designing and delivering multi-channel marketing campaigns
• Experience working with schools, healthcare, or community organisations preferred

Benefits

• Competitive Salary: Up to £60,000 dependant on experience
• Generous Annual Leave: Enjoy 28 days of annual leave, in addition to public holidays
• Professional Development: Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.
• Financial Security: Secure your financial future with our pension contributions and annual company share option awards.
• Health and Well-being: Prioritise your health and well-being with our comprehensive Health Shield cover and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations.
• Life Assurance: Gain peace of mind knowing that you’re covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.
• Flexible Working: Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximises your productivity.
• Lifestyle Benefits: If you’re seeking a stimulating career where your well-being, growth, and contributions are valued, we invite you to apply and become a part of our dynamic and supportive team.

Equal Opportunity Statement: At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, color, religion, gender, gender identity or expression or sexual orientation. Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.

Request For Reasonable Adjustments: We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team. Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.

Safeguarding Commitment: Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults. We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.