Marketing Executive

Job Description Position Summary: The Marketing Executive supports the development and execution of marketing strategies to enhance the visibility, reputation, and sales performance of a beauty brand. Working across a brand portfolio, this role spans the UK, Europe, and other EMEA markets. The Marketing Executive collaborates with cross-functional teams to deliver innovative and consumer-centric campaigns that align with the brand's vision and objectives. ________________________________________ Key Responsibilities 1. Brand Management * Collaborate with the Senior Marketing Executive to develop strategic marketing plans aligned with business objectives and growth targets. * Plan and implement multi-channel marketing campaigns, including digital, social media, influencer, print, and retail activations. * Develop and schedule content for social media platforms, ensuring alignment with the brand’s tone and aesthetics. * Manage influencer and UGC (user-generated content) marketing programmes, building partnerships to amplify brand reach and engagement. * Support PR initiatives, including press releases, media relations, and event planning. * Ensure consistent branding and messaging across all touchpoints. * Liaise with HQ brand teams and external agencies to produce high-quality marketing materials. * Monitor and share market trends, competitor activities, and consumer preferences in the UK and EMEA beauty sectors with the cross-functional team. * Provide data-driven recommendations to enhance marketing strategies. 2. Product & Trade marketing * Plan and execute product launches, promotions, and seasonal campaigns, ensuring alignment with trade marketing strategies. * Monitor inventory levels and collaborate with supply chain teams to meet promotional and campaign requirements. * Develop and implement trade marketing initiatives, including retail promotions, merchandising, and point-of-sale (POS) displays, to drive sales and enhance brand presence in stores. * Provide tools and resources for retail teams, such as product information packs, training materials, display guides, and in-store activation kits. * Collaborate with sales teams and retail partners to align marketing activities with business goals and optimise results. * Analyse the performance of product and trade marketing activities, offering data-driven recommendations for continuous improvement. 3. Digital & E-commerce Support * Manage website updates, including product pages, promotions, and SEO optimisation. * Track and analyse website traffic, social media engagement, and campaign performance. * Collaborate with the e-commerce team to optimise product listings and drive conversions. ________________________________________ Key Skills & Qualifications * Experience: 2–3 years in marketing, preferably in beauty, lifestyle, or FMCG sectors. * Demonstrated ability to interpret complex data and translate insights into actionable strategies. * Strong understanding of the UK and European beauty markets and consumer trends. * Proficiency in digital marketing platforms (e.g., Meta, Google Ads) and data analysis tools. * Experience in influencer marketing and utilising user-generated content (UGC) to boost engagement. * Knowledge of e-commerce platforms like Shopify or Amazon and SEO best practices is a plus. * Excellent project management and organisational skills to manage multiple priorities in a fast-paced environment. ________________________________________ Personal Attributes * Strategic thinker with a data-driven approach to problem-solving. * Highly organised, detail-oriented, and results-driven. * Strong communication and interpersonal skills to collaborate effectively across teams. * Passion for beauty, consumer trends, and innovation in a dynamic industry. * Adaptable, proactive, and eager to learn and innovate