At a Glance
- Tasks: Develop creative strategies for exciting B2C brands using data and customer insights.
- Company: Join an ambitious marketing agency in Alcester focused on performance-driven creativity.
- Benefits: Salary of £35,000 - £40,000, hybrid working, and ongoing career development.
- Other info: Collaborative environment with ownership over creative strategy and campaign direction.
- Why this job: Combine creativity with data to make a real impact on brand campaigns.
- Qualifications: Experience in Creative Strategy or Performance Marketing with strong copywriting skills.
The predicted salary is between 35000 - 40000 £ per year.
Are you a Creative Strategist looking for your next opportunity within the digital marketing industry? Want to join an ambitious marketing agency in Alcester where creativity is driven by customer insight, performance data and genuine commercial outcomes? This is an opportunity to develop creative strategies for exciting B2C brands, combining big ideas with the data behind what actually makes customers buy.
The Business: Join an ambitious customer acquisition and performance marketing agency working with established and growing B2C brands across the UK. Rather than focusing on clicks, impressions and vanity metrics, the agency takes a commercially driven approach to marketing, bringing together creative, search, social and customer insight to improve acquisition and long-term growth. You'll be joining a collaborative team where strategists, creatives and performance marketers work closely together to understand audiences, develop ideas and continually improve campaigns.
The Role: As Creative Strategist, you'll sit between data, strategy and creative execution, turning customer insight and campaign performance into ideas that drive action. You'll dig into audiences, customer journeys, competitor activity and performance data to understand what makes people buy, then translate those insights into creative concepts, messaging and campaigns. This is also a hands-on role. You'll develop concepts, write messaging, contribute to creative direction and work closely with design, media and account teams to bring ideas to life. Most importantly, you'll continually analyse what performs, understand why and use those learnings to make the next campaign even better.
What You'll Do:
- Develop insight-led creative strategies for B2C brands
- Turn customer research and performance data into compelling campaign concepts
- Develop messaging, positioning and creative frameworks
- Write persuasive copy across paid social, search and wider digital campaigns
- Analyse customer journeys, audiences and competitor activity
- Work closely with designers and performance marketers to bring concepts to life
- Guide creative direction through brainstorming and campaign production
- Analyse testing and campaign performance to continually improve creative
- Present ideas, concepts and strategic recommendations directly to clients
About You:
- Previous experience within Creative Strategy, Performance Marketing or a similar role
- Strong understanding of what makes effective performance creative
- Experience developing concepts, messaging and brand positioning
- Excellent copywriting and storytelling skills
- Comfortable using research and performance data to inform creative decisions
- Good understanding of Paid Social, Search and wider digital marketing channels
- Strong presentation and client-facing skills
- Commercially minded with an interest in customer behaviour and acquisition
- Experience working with B2C brands would be highly beneficial
- Agency experience would be advantageous
The Package:
- Salary of £35,000 - £40,000
- Hybrid working with excellent flexibility to work from home
- Alcester-based agency
- Opportunity to work across exciting B2C brands and multiple industries
- Genuine ownership over creative strategy and campaign direction
- Collaborative environment across creative, strategy and performance teams
- Ongoing learning and career development
- Opportunity to help shape how the agency approaches creative strategy
If you're a Creative Strategist looking for a role within the digital marketing industry where you can combine creativity, consumer insight and performance marketing, we should talk.
Creative Strategist in Alcester employer: Konker
Konker is an exceptional employer, offering a vibrant work culture that fosters collaboration and creativity within its multi-award-winning Landscape Design team. Located in the heart of Bristol, employees benefit from flexible working arrangements, generous holiday allowances, and dedicated support for chartership, ensuring both personal and professional growth in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in Alcester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Konker and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Konker are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Konker on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Konker. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist in Alcester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Konker. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Konker:Show us that you’ve done your homework! In your application, briefly mention what you admire about Konker’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Konker
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Konker will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Konker, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
