At a Glance
- Tasks: Lead exciting AI product launches and create compelling marketing campaigns.
- Company: Join Kong, the innovative AI Connectivity Company transforming the tech landscape.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Be at the forefront of AI governance and make a real impact in the industry.
- Qualifications: 2+ years in product marketing with a passion for AI and tech.
The predicted salary is between 49500 - 60500 £ per year.
Are you ready to unlock intelligence? Kong is building the connectivity layer for the AI era — securing, governing, and monetizing every LLM, MCP, agent, and API request in production. As the Product Marketing Manager for our AI portfolio, you'll be the commercial engine behind the fastest-moving part of our business. Working alongside a team of deeply technical product marketers who own positioning for AI traffic management, agent identity, and AI observability, you'll plan the launches, campaigns, and content that drive pipeline. This is a high-leverage execution role. You'll own launches, content, and campaign execution across the entire AI portfolio, serving as the single interface between AI R&D and the demand generation, field marketing, and sales teams that bring our story to market.
What You'll Do:
- Own launch execution across the AI portfolio — Manage the launch calendar, tiering framework, and cross-functional launch process for all AI product releases, coordinating inputs from technical PMM specialists into cohesive go-to-market moments.
- Drive campaign strategy and content — Partner with demand generation and field marketing to build campaign briefs, messaging frameworks, and content assets (web copy, ebooks, webinars, videos) that translate technical differentiation into buyer-relevant narratives.
- Serve as the commercial interface layer — Act as the single point of contact between the AI product marketing team and downstream marketing and sales functions, ensuring consistent messaging across every AI offering.
- Support field and partner enablement — Collaborate with the revenue enablement team to deliver launch-aligned sales assets, talk tracks, and competitive positioning for the AI portfolio.
- Coordinate with event marketing — Drive AI portfolio presence at flagship events, including product announcements, session content, and booth messaging.
- Measure and iterate — Track launch and campaign performance, gather field feedback, and continuously refine messaging and asset strategy based on what moves pipeline.
What You'll Bring:
- 2+ years of experience in product marketing, product management, or solutions engineering — ideally at an AI/ML platform company.
- A genuine, hands-on interest in AI infrastructure. You follow developments in LLM deployment, agentic frameworks, the Model Context Protocol, and AI governance, and can speak credibly to AI platform engineers without bluffing.
- A proven ability to translate complex technical concepts into crisp narratives that land with both technical practitioners and C-suite buyers.
- A track record of developing product launches, sales enablement materials, and competitive intelligence programs that move pipeline and accelerate deals.
- Highly collaborative — you thrive working across Product, Marketing, Sales, and Partner teams.
- Comfortable owning a stage: keynote presentations, analyst briefings, customer roundtables, and demo-heavy sessions energize you rather than intimidate you.
- Experience in open-source software, SaaS platforms, and enterprise go-to-market motions is strongly preferred.
- Familiarity with the AI connectivity landscape — including awareness of competing and complementary vendors across API gateways, AI observability, vector databases, iPaaS, and agentic orchestration frameworks — is a strong plus.
About Kong:
Kong Inc., the AI Connectivity Company, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.
Product Marketing Manager, AI Governance (EMEA) employer: Kong Inc.
Kong is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the tech industry. As a Lead Sales Recruiter in the EMEA region, you will benefit from unparalleled growth opportunities, working alongside innovative leaders while shaping the future of sales talent acquisition. With a focus on collaboration and strategic partnerships, Kong empowers its employees to thrive in a fast-paced environment, making it an ideal place for ambitious professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, AI Governance (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kong Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kong Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kong Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kong Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, AI Governance (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kong Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kong Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kong Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kong Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kong Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kong Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
