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- Tasks: Drive innovation in social media marketing and consumer engagement for Coca-Cola.
- Company: Join Konecta Group, a leader in digital transformation and inclusivity.
- Benefits: Competitive salary, flexible work options, and training on cutting-edge tools.
- Other info: Exciting opportunities for growth and collaboration in a fast-paced environment.
- Why this job: Be part of a dynamic team shaping Coca-Cola's digital strategy and consumer interactions.
- Qualifications: 2+ years in social media marketing and experience with tools like Sprinklr.
The predicted salary is between 35000 - 45000 £ per year.
Powered by Konecta Group, we support our partner's digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.
We are currently looking for a MarTech Specialist who will help us to drive crisp service, automation and innovation within Coca-Cola’s consumer engagement and social media marketing technology stack, as part of our outsourced collaboration with The Coca-Cola Company.
An important part of our ecosystem is our Consumer Engagement and Social teams. This team is responsible for engagement and daily interaction with our final consumer, social reporting, clarifying doubts and following up on quality complaints, among other elements. This role will act as a key enabler of the Consumer Engagement Team.
You will have 2+ years of experience in the social media marketing space, either within social media reporting, social community management or social tool administration or governance role. Experience within consumer care and social media marketing technology tools such as Sprinklr and Netbase is essential. You will also be able to provide centralized & networked social, consumer-focused channel governance.
You should have the ability to provide input into strategic product management roadmaps & innovation ambitions. You will enable standardized social reporting to global standards & enable local reporting (queries, templates, tagging etc) in SPINKLR. You will help local markets representation within the social martech stack, manage reporting for campaign facilitation – more coordination, facilitation, orchestration, efficiency, customization when needed. Training on specific tools and systems will be provided.
Focus on intake ticket system (JIRA) and SLAs in place to support the teams with Spinklr, Social Media Calendars etc. Suggest automation ideas, tool configuration, QA, localization of global reporting dashboards, local dashboard requirements (customization). Focus on tagging within social martech, consumer care and social care martech local training guides, onboarding, offboarding. Requirements gathering for reporting and martech enhancements. Adoption and rollout of new standards, features, methodologies, systems, projects across reporting and martech at regional and local levels. Automation focus across reporting and martech. Facilitate local, regional, global routines and communication/coordination between hubs and global reporting/martech.
Who are you?
Above all, you are passionate about Consumer Care, social media marketing as well as Marketing Technology and SAAS tools. You aren’t afraid to dive deep into the social technology stack and become a SME on our environments. You are a hard-working individual with a background in either Consumer Care, Social Media, MarTech or Analytics.
You have exceptional written and verbal communications skills, you like working at global and local level and have prior experience with popular consumer care management/social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc). You demonstrate an understanding of the social technology universe, trends in automation in the space and knowledge of key digital best practices. Someone who is digitally savvy enough to understand how Microsoft Lists works and who can easily learn more about Power Automate (no code required, but being digitally savvy certainly helps).
More importantly, someone with good soft skills because there will be a lot of project management and communication efforts to educate, train, support to make this roll-out successful. You don't drive change with programming skills, you drive change by connecting with people.
You have experience in managing multiple, competing priorities, duties and projects. You are not afraid to get stuck in and take ownership, work under pressure and meet tight deadlines to deliver best-in-market social learnings to continuously engage and retain brand fans.
Important: Konecta Digital, Social and Consumer Engagement Team is dedicated to exclusively support the digital strategy of its client Coca-Cola. You will be employed by Konecta Group or our local 3rd party employment partner who will be responsible for all aspects related to the employment contract and relationship. You will be part of an amazing team tasked to drive the digital strategy and transformation for Coca-Cola, covering aspects such as digital marketing & operations, digital commerce, social listening, publishing, data & programmatic, digital experiences and innovation.
Marketing Technology & Social Automation Specialist employer: Konecta Team for Coca-Cola
Contact Detail:
Konecta Team for Coca-Cola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology & Social Automation Specialist
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those who work with Coca-Cola or in MarTech. LinkedIn is a goldmine for this – drop them a message and see if they’re up for a chat about their experiences.
✨Tip Number 2
Show off your skills! If you’ve got experience with tools like Sprinklr or JIRA, make sure to highlight that in conversations. Maybe even prepare a mini-case study of how you’ve used these tools to drive results in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to the hiring team directly through our website and express your interest. A little initiative can go a long way in making you stand out.
✨Tip Number 4
Prepare for interviews by brushing up on the latest trends in social media marketing and automation. Be ready to discuss how you can contribute to Coca-Cola’s digital transformation and what innovative ideas you can bring to the table.
We think you need these skills to ace Marketing Technology & Social Automation Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with social media marketing tools like Sprinklr. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Your Passion: Let your enthusiasm for consumer care and social media marketing shine through in your application. We love candidates who are genuinely excited about the industry and can demonstrate their knowledge of current trends and technologies.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences stand out without unnecessary fluff. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and helps us get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Konecta Team for Coca-Cola
✨Know Your Tools Inside Out
Make sure you’re well-versed in the social media marketing tools mentioned in the job description, especially Sprinklr. Familiarise yourself with its features and functionalities, as well as any recent updates or trends in social media automation. This will show your potential employer that you're not just a user but a knowledgeable advocate for the technology.
✨Showcase Your Communication Skills
Since this role involves a lot of project management and communication, prepare examples that highlight your exceptional written and verbal communication skills. Think about times when you successfully trained others or facilitated discussions, especially in a global context. This will demonstrate your ability to connect with people and drive change effectively.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle real-life situations related to consumer engagement and social media management. Prepare scenarios where you’ve had to manage competing priorities or resolve issues within a team. This will help you illustrate your problem-solving skills and ability to work under pressure.
✨Emphasise Your Passion for Consumer Care
Let your enthusiasm for consumer care and social media marketing shine through during the interview. Share your insights on current trends in the industry and how they can impact Coca-Cola’s digital strategy. This will not only show your passion but also your commitment to contributing positively to the team.