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- Tasks: Drive automation and innovation in Coca-Cola's consumer engagement and social media marketing.
- Company: Join Konecta Group, supporting Coca-Cola's digital transformation with a collaborative team.
- Benefits: Gain experience with top MarTech tools and work in a dynamic environment.
- Other info: Opportunity to grow your skills in a fast-paced, innovative setting.
- Why this job: Be a key player in enhancing consumer care and social media strategies for a global brand.
- Qualifications: 2+ years in social media marketing and familiarity with tools like Sprinklr essential.
The predicted salary is between 35000 - 45000 £ per year.
Powered by Konecta Group, we support our partner's digital transformation and cultural change by staying transparent and inclusive, seeking progress rather than perfection. We are currently looking for a MarTech Specialist who will help us drive crisp service, automation, and innovation within Coca-Cola’s consumer engagement and social media marketing technology stack, as part of our outsourced collaboration with The Coca-Cola Company.
An important part of our ecosystem is our Consumer Engagement and Social teams. This team is responsible for engagement and daily interaction with our final consumer, social reporting, clarifying doubts, and following up on quality complaints, among other elements. This role will act as a key enabler of the Consumer Engagement Team.
You will have 2+ years of experience in the social media marketing space, either within social media reporting, social community management, or social tool administration or governance role. Experience within consumer care and social media marketing technology tools such as Sprinklr and Netbase is essential. You will also be able to provide centralized and networked social, consumer-focused channel governance. You should have the ability to provide input into strategic product management roadmaps and innovation ambitions.
You will enable standardized social reporting to global standards and enable local reporting (queries, templates, tagging etc.) in Sprinklr. You will help local markets representation within the social martech stack and manage reporting for campaign facilitation – more coordination, facilitation, orchestration, efficiency, customization when needed. Training on specific tools and systems will be provided.
Focus on intake ticket system (JIRA) and SLAs in place to support the teams with Sprinklr, Social Media Calendars etc. Suggest automation ideas, tool configuration, QA, localization of global reporting dashboards, local dashboard requirements (customization), focus on tagging within social martech, consumer care and social care martech local training guides, onboarding, offboarding, requirements gathering for reporting and martech enhancements, adoption and rollout of new standards, features, methodologies, systems, projects across reporting and martech at regional and local levels, and automation focus across reporting and martech.
Facilitate local, regional, global routines and communication/coordination between hubs and global reporting/martech.
Who are you?
Above all, you are passionate about Consumer Care, social media marketing, as well as Marketing Technology and SAAS tools. You aren’t afraid to dive deep into the social technology stack and become a Subject Matter Expert (SME) on our environments. You are a hard-working individual with a background in either Consumer Care, Social Media, MarTech, or Analytics.
You have exceptional written and verbal communication skills, you like working at global and local levels, and have prior experience with popular consumer care management/social media management tools (Sprinklr, TweetDeck, HootSuite, Sprout Social, etc.). You demonstrate an understanding of the social technology universe, trends in automation in the space, and knowledge of key digital best practices. Someone who is digitally savvy enough to understand how Microsoft Lists works and who can easily learn more about Power Automate (no code required, but being digitally savvy certainly helps).
More importantly, someone with good soft skills because there will be a lot of project management and communication efforts to educate, train, and support to make this roll-out successful. You don't drive change with programming skills; you drive change by connecting with people.
You have experience in managing multiple, competing priorities, duties, and projects. You are not afraid to get stuck in and take ownership, work under pressure, and meet tight deadlines to deliver best-in-market social learnings to continuously engage and retain brand fans.
Important: Konecta Digital, Social and Consumer Engagement Team is dedicated to exclusively support the digital strategy of its client Coca-Cola. You will be employed by Konecta Group or our local third-party employment partner who will be responsible for all aspects related to the employment contract and relationship. You will be part of an amazing team tasked to drive the digital strategy and transformation for Coca-Cola, covering aspects such as digital marketing and operations, digital commerce, social listening, publishing, data and programmatic, digital experiences, and innovation.
Marketing Technology & Social Automation Specialist in London employer: Konecta Team for Coca-Cola
Contact Detail:
Konecta Team for Coca-Cola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology & Social Automation Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work with Coca-Cola or in MarTech. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience with tools like Sprinklr or social media marketing strategies. This will give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching Coca-Cola’s digital strategy and recent campaigns. Being knowledgeable about their approach will impress them and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Marketing Technology & Social Automation Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Technology & Social Automation Specialist role. Highlight your experience with social media tools like Sprinklr and any relevant projects that showcase your skills in consumer engagement and automation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for consumer care and social media marketing. Share specific examples of how you've driven innovation or improved processes in previous roles.
Showcase Your Communication Skills: Since this role involves a lot of communication, make sure your written application reflects your exceptional communication skills. Keep it clear, concise, and engaging to show us you can connect with people effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Konecta Team for Coca-Cola
✨Know Your Tools Inside Out
Make sure you’re well-versed in the social media marketing tools mentioned in the job description, especially Sprinklr. Familiarise yourself with its features and functionalities, as well as any recent updates or trends in the MarTech space. This will show your passion and readiness to dive deep into the role.
✨Showcase Your Communication Skills
Since this role involves a lot of project management and communication, prepare examples that highlight your exceptional written and verbal communication skills. Think about times when you successfully educated or trained others on new systems or processes, as this will resonate well with the interviewers.
✨Demonstrate Your Problem-Solving Ability
Be ready to discuss how you've managed multiple priorities and projects in the past. Share specific examples where you took ownership and delivered results under pressure. This will illustrate your ability to thrive in a fast-paced environment, which is crucial for this position.
✨Emphasise Your Passion for Consumer Care
Express your enthusiasm for consumer care and social media marketing. Prepare to discuss current trends in automation and how they can enhance consumer engagement. Showing genuine interest in the field will help you stand out as a candidate who is not just qualified but also truly invested in the role.