At a Glance
- Tasks: Lead exciting experiential campaigns for Coca-Cola and manage agency collaborations.
- Company: Join Konecta Group, driving digital transformation for a global brand.
- Benefits: Full-time role with competitive pay and opportunities for growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be at the forefront of innovative brand experiences and make an impact.
- Qualifications: Experience in managing large-scale events and strong project management skills.
The predicted salary is between 60750 - 74250 £ per year.
Location: London
Languages: English (Fluent)
Contract: 1 year FTC (Full-time, with occasional attendance at evening or weekend events as needed)
Powered by Konecta Group, we support our partner’s The Coca-Cola Company (TCCC) digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection. We are looking for an Experiential & Activation Specialist to oversee experiential activations and campaign delivery for our client Coca-Cola’s 2027 portfolio.
The role is responsible for:
- Day-to-day agency management
- Cross-agency collaboration
- Tracking budgets, timelines, deliverables and KPIs
- Ensuring consistent, high-quality consumer experiences
- Leading reporting, optimisation, post-campaign learnings
- Supporting stakeholder alignment, issue resolution and overall project governance
Key Responsibilities:
- Oversee experiential activations and campaign delivery across the 2027 portfolio
- Manage day-to-day agency communication, coordination and alignment
- Drive collaboration across multiple agencies to deliver integrated and consistent consumer experiences
- Track project timelines, deliverables, budgets, KPIs and operational performance
- Monitor operational performance and maintain high execution standards across all activations
- Lead campaign reporting, performance evaluation, optimisation and post-campaign learnings
- Implement best-practice processes across activations
- Manage stakeholder alignment and communication across internal teams and agency partners
- Support issue resolution and proactively address operational challenges
- Ensure strong organisation, attention to detail and effective coordination across campaigns
- Support overall project governance across multiple campaigns and agency partners
Requirements:
- Proven experience leading large-scale live experiential campaigns and brand activations for major global brands
- Strong background in delivering activations across music festivals, live entertainment, football and sports partnerships
- Excellent project management skills, including agency coordination, timeline management, budgeting, reporting and operational delivery
- Experience managing multiple agencies, partners and stakeholders across a full annual campaign calendar
- Strong organisational and communication skills, with the ability to manage multiple high-profile projects in a fast-paced environment
- Proven ability to drive operational excellence, cross-agency collaboration and continuous improvement across campaigns
- Strong attention to detail, problem-solving skills and commitment to delivering high-quality brand experiences
Important: Konecta Team is dedicated to exclusively supporting the digital strategy of its client Coca-Cola. You will be employed by Konecta Group or our local 3rd party employment partner who will be responsible for all aspects related to the employment contract and relationship. You will be part of an amazing team tasked to drive the digital strategy and transformation for Coca-Cola, covering aspects such as digital marketing & operations, digital commerce, social listening, publishing, data & programmatic, digital experiences and innovation.
Experiential Events and Activation Specialist in London employer: Konecta Digital and SL&E Team for Coca-Cola
At Konecta, we pride ourselves on being an excellent employer, offering a vibrant work culture that fosters collaboration and innovation. Our hybrid work model allows you to enjoy the flexibility of remote work while also engaging with a supportive team in our lively London office near South Quay/Canary Wharf. With a strong focus on employee growth and development, we provide opportunities to enhance your customer support skills while working on exciting projects for renowned clients like Coca-Cola.
Contact Details:
Konecta Digital and SL&E Team for Coca-Cola Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Experiential Events and Activation Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Konecta Digital and SL&E Team for Coca-Cola and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Konecta Digital and SL&E Team for Coca-Cola are looking for.
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✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Konecta Digital and SL&E Team for Coca-Cola. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Experiential Events and Activation Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Konecta Digital and SL&E Team for Coca-Cola. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Konecta Digital and SL&E Team for Coca-Cola:Show us that you’ve done your homework! In your application, briefly mention what you admire about Konecta Digital and SL&E Team for Coca-Cola’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Konecta Digital and SL&E Team for Coca-Cola
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Konecta Digital and SL&E Team for Coca-Cola will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Konecta Digital and SL&E Team for Coca-Cola, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
