Senior Marketing Specialist in Surrey

We are looking for a dynamic and results‑driven Marketing Specialist to develop and implement marketing plans and activities across the UK, Ireland as well as working closely with the Netherlands. This role is ideal for someone who understands the B2B environment, is passionate about marketing, and has a strong track record of delivering impactful campaigns that drive business growth.

The Marketing Specialist is responsible for developing and implementing marketing plans and activities to drive growth and support delivery of business targets across the UK, Ireland and Netherlands. To act as the voice of the customer, helping to deliver value for our customers, drive loyalty and ensure KONE are easy to do business with.

Responsibilities and key activities:

• Support the Marketing Manager in developing marketing plans that align with global marketing strategies and local business requirements.
• Implement multi‑channel campaigns across the full marketing mix including social media, digital advertising, email, content, and traditional marketing.
• Localise and implement global marketing material and activities as required.
• Plan and deliver external events according to global guidelines.
• Develop and drive marketing activities to create demand, support sales and increase customer loyalty.
• Set clear and measurable goals and KPIs for all marketing activities, analyse performance across channels, report results, and optimise campaigns.
• Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities.
• Ensure brand guidelines are applied and key messages are consistently applied in all marketing material.
• Oversee translations and ensure materials are applicable across all countries within the front line.
• Collaborate and share best practices across marketing and communications teams within the UK, Ireland and Netherlands.
• Manage relationships with external vendors and agencies to support the delivery of marketing activities.

Experience and skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• CIM qualification in Marketing (or equivalent) is desirable.
• Minimum 7 years’ experience in marketing, preferably in B2B.
• Proven experience planning and executing successful marketing activities and campaigns.
• Experience in planning and delivering digital marketing campaigns across social media, paid media, SEO, PPC and content marketing.
• Strong working knowledge of digital marketing tools and platforms.
• Data‑driven mindset with a focus on performance analysis and continuous improvement.
• Excellent communication, stakeholder management and project management skills.
• Fluent in English; another language (Dutch) would be beneficial but not essential.
• Experience of working within an international brand or organisation would be beneficial.
• Strong understanding of brand and reputation management.
• Demonstrable skills in written and oral communication.
• Excellent editorial and proof‑reading skills.

What KONE can offer:

• Competitive salary.
• 25 days holiday and additional Bank Holidays.
• 1 paid Volunteering Day.
• Company Pension Scheme.
• Bonus.
• Private Medical Insurance.
• PDI.
• Dental Health Insurance.
• GymFlex Membership.
• Development opportunities and development reviews.
• Endless support from experienced leaders within the lifts industry.
• KONE Discounts.
• 24/7 GP Support.